Candescent

Senior Marketing Manager, ABM – Integrated Campaigns

Candescent

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own the development and execution of ABM and integrated campaign programs across one-to-one, one-to-few, and one-to-many motions.
  • Translate business priorities and sales objectives from Field Marketers into scalable, outcome-driven marketing programs for target accounts and segments—aligning programs with territory plans and pipeline goals.
  • Partner on the design and evolution of Ideal Customer Profiles (ICP), segmentation, and buyer journey mapping.
  • Activate integrated campaigns across digital and offline channels including paid media, website personalization, email, social, direct mail, and events, and the power user for GTM platform.
  • Use data and insights to continuously optimize targeting, channel mix, and messaging.
  • Partner with Analytics and Marketing Operations to define KPIs, measure ROI, and communicate impact.
  • Improve processes related to campaign execution, reporting, and approvals.
  • Identify automation and experimentation opportunities to increase scale and efficiency.
  • Serve as a trusted partner across Product Marketing, Digital, Content, Field, and Customer Marketing teams.
  • Manage timelines, stakeholder expectations, and varying priorities across teams.

Requirements

  • 7–10 years of B2B marketing experience with deep expertise in ABM, integrated campaigns, or demand generation.
  • Proven success executing ABM programs across one-to-one, one-to-few, and one-to-many approaches.
  • Experience developing ICPs, segmentation strategies, and buyer journey frameworks.
  • Strong partnership with Sales in a matrixed environment.
  • Data-driven mindset with experience measuring pipeline impact and ROI.
  • Hands-on experience with marketing automation, CRM, and ABM platforms.
  • Strong project management, communication, and stakeholder management skills.
  • Entrepreneurial mindset with comfort operating in fast-paced environments.
  • Alignment with Candescent’s mission and values.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
ABMintegrated campaignsdemand generationICP developmentsegmentation strategiesbuyer journey mappingmarketing automationCRMdata analysisKPI measurement
Soft skills
project managementcommunicationstakeholder managementpartnershipentrepreneurial mindsetadaptabilityprocess improvementcollaborationstrategic thinkingproblem-solving