Senior Manager, Field Marketing
Candescent
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Partner with Sales Leadership: Collaborate with the SVP of Digital Strategy Management and their team to align marketing strategies with territory plans, target accounts, and growth priorities.
- Plan & Execute Field Programs: Design and deliver integrated regional marketing programs—including in-person events, digital activations—that generate pipeline and progress key opportunities.
- Account & Territory Focus: Translate account-based strategies into localized, sales-aligned plays that create awareness and engagement within high-priority financial institutions.
- Campaign Integration: Work with Campaigns/ABM and Customer Marketing peers to ensure field programs are connected to broader marketing initiatives, brand moments, and client advocacy programs.
- Customer Storytelling: Build pipeline and scale process for customer stories, testimonials, in partnership with Sales and Client Success.
- Pipeline Acceleration: Collaborate with Sales to follow up on event and campaign leads, measure conversion, and report on ROI.
- Brand Stewardship: Ensure every Candescent experience in-market reflects our brand promise—Experience-Led. Intelligence-Driven.
- Continuous Improvement: Analyze performance metrics and feedback to refine strategies, ensuring programs deliver measurable impact on revenue outcomes.
- Data-Driven Growth: Define KPIs, measure impact, and continuously optimize campaigns for efficiency and effectiveness.
Requirements
- 7–10 years of experience in B2B field marketing, demand generation, or event-driven pipeline programs—ideally in SaaS, fintech, or enterprise software—strong preference for prior financial institution experience.
- Proven success partnering closely with sales to deliver pipeline-driving field programs.
- Experience executing multi-channel marketing programs across in-person, digital, and hybrid experiences.
- Strong project management and collaboration skills with the ability to influence across teams.
- Analytical mindset and comfort with metrics, ROI reporting, and marketing automation tools.
- A creative, hands-on approach, with a driver mindset—comfortable both building programs and rolling up sleeves to execute them.
- Alignment with Candescent’s values and purpose: driving intelligent banking experiences that help financial institutions and their communities thrive.
Benefits
- Candescent is an equal opportunity employer.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B field marketingdemand generationevent-driven pipeline programsmulti-channel marketingROI reportingmarketing automation
Soft skills
project managementcollaborationinfluencinganalytical mindsetcreativityhands-on approach