Canals

Content Marketing Manager

Canals

full-time

Posted on:

Location Type: Remote

Location: Remote • New York • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Job Level

Mid-LevelSenior

About the role

  • Build and own Canal's content strategy across blogs, email, social, video, and partner channels.
  • Develop a consistent editorial calendar aligned with product launches, GTM campaigns, events, and SEO goals.
  • Identify and prioritize opportunities for organic growth and category presence.
  • Maintain a strong brand voice across all content formats.
  • Analyze performance metrics to refine strategy and scale what works.
  • Produce high-value content: blog posts, guides, playbooks, customer stories, landing pages, social content, and simple video scripts.
  • Repurpose and atomize content across channels to maximize visibility.
  • Manage social media channels (LinkedIn primary) to grow our brand, community, and engagement.
  • Work with designers, agencies, and freelancers as needed.
  • Create distribution systems (organic social, newsletters, SEO, earned placements).
  • Collaborate with GTM to craft content that supports sales motions, including case studies and product storytelling.
  • Experiment with new formats (short video, carousel posts, templates, etc.) to increase reach.

Requirements

  • Typically, 4–7 years of content marketing experience in B2B SaaS or a tech startup.
  • Proven track record owning both content strategy and content execution.
  • Exceptional writing ability with a strong editorial voice and ability to simplify complex concepts.
  • Strong understanding of organic distribution across LinkedIn, newsletters, blogs, and communities.
  • Ability to turn product insights and GTM knowledge into compelling narratives.
  • Familiarity with SEO best practices (not just keyword stuffing).
  • Comfortable operating in a fast-paced, ambiguous startup environment.
Benefits
  • We're profitable: stability without the chaos of venture pivots.
  • Real-world impact: your work improves global supply chains, saving customers time and reducing waste.
  • Strong engineering culture: we invest in quality and documentation to keep moving fast sustainably.
  • Culture of ownership: moving fast while putting quality first.
  • Remote-first, flexible work environment across North and South America.
  • Stellar product-market fit with tons of customer love.
  • All star team with diverse backgrounds to collaborate with and learn from.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content strategyeditorial calendarSEOcontent productionperformance metrics analysissocial media managementB2B SaaScontent executionorganic distributionwriting
Soft skills
exceptional writing abilitystrong editorial voicesimplifying complex conceptscollaborationcreativityadaptabilitycommunity engagementstrategic thinkingcommunicationproblem-solving