Canals

Marketing Data Ops Specialist

Canals

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Own the marketing data strategy and tech stack to enable targeted, personalized campaigns and performance reporting, balancing data requirements and efficiency.
  • Gather, clean, enrich, and integrate data from multiple sources (databases, spreadsheets, analytics tools, ad platforms, etc.) into Hubspot, ensuring accuracy and consistency.
  • Set up and manage the flow of data between Hubspot and other tools, e.g., sales automation, ABM platforms, for timely action.
  • Research, vet, and manage data sources and tools to support programmatic campaign ideas and improve efficiency.
  • Identify relevant trends and performance drivers, support the measurement of campaigns and experiments, and provide recommendations to improve results.
  • Provide analysis to inform strategic projects, such as TAM identification and segmentation, sales territory creation, and pipeline modeling.
  • Maintain CRM data hygiene, workflow automations, and reporting dashboards for marketing and sales.

Requirements

  • 3+ years of experience in data management, marketing/revenue operations, or a related field, preferably at a B2B SaaS early-stage startup.
  • Expert, hands-on proficiency in Hubspot CRM, automation and reporting tools.
  • Working familiarity with technical integration options, e.g., APIs, webhooks, and demonstrated collaboration with Engineering teams on integrations and automation.
  • Curious, structured, and proactive thinker who thrives on bringing order to complexity and enabling data-driven marketing at scale.
  • Strong analytical and problem-solving abilities, with a keen eye for detail.
  • Proven ability to work collaboratively in a fast-paced, dynamic environment.
Benefits
  • Bootstrapped and profitable — stability without venture chaos.
  • Clear impact — your work directly influences growth, adoption, and customer success.
  • Tight-knit, high-velocity team — collaborate closely with founders and engineers.
  • Remote-first, flexible environment across North and South America.
  • Creative ownership — freedom to experiment, build, and shape our story.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data managementdata integrationdata analysiscampaign measurementpipeline modelingCRM data hygieneworkflow automationreporting dashboardsdata strategyperformance reporting
Soft skills
analytical thinkingproblem-solvingcollaborationcuriositystructured thinkingproactivityattention to detailadaptabilitycommunicationorganizational skills