Relationship Marketing Product Manager – Usage Stimulation

CANAL+ Polska

Marketing Product Manager enhancing subscriber experience at CANAL+. Developing strategies for subscriber retention and communication at CANAL+ in France.

Posted 5/28/2026full-timeIssy-les-Moulineaux • 🇫🇷 FranceMid-LevelSeniorWebsite

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Hard Skills

subscriber lifecycle managementrelationship marketingdata analysisCRM toolsKPI monitoringautomated scenarios designpersonalization strategiescontent promotionproject managementmarketing strategy

Soft Skills

proactivecreativeeffective communicatorinterpersonal skillsanalytical skillssynthesis skillswriting skillsdynamicautonomouscross-functional collaboration

Tools & Technologies

ExcelPowerPoint

Certifications & Qualifications

Master's degree in marketingMaster's degree in strategyMaster's degree in communications

Industry Keywords

audiovisual sectorsubscriber experienceretention channelsloyalty channelsCANAL+ contentrelationship communication materialstone of voicecustomer database managementmarketing strategiescreative formats

About the role

Key responsibilities & impact

Responsible for driving subscriber consumption and experience for CANAL+
Manage and optimize the subscriber lifecycle
Design, deploy and optimize automated and personalized scenarios
Collaborate with data and CRM teams to industrialize these scenarios
Adapt strategy to subscriber profiles
Identify retention/loyalty channels and evaluate their performance
Monitor relationship marketing strategies and creative formats used by direct competitors
Know the content offering and identify key program moments to promote by profile
Oversee the creation of relationship communication materials
Ensure the tone of voice specific to CANAL+ relationship marketing
Be proactive in proposing how we communicate with our subscribers
Coordinate the various internal stakeholders
Monitor KPIs and recommend optimizations
Manage and track usage evolution via CRM tools
Participate in projects to evolve the subscriber experience

Requirements

What you’ll need

You hold a Master's degree (Bac+5) from a university or grande école with a specialization in marketing, strategy or communications
You have significant professional experience in marketing or managing a customer database
You are proactive, creative and able to synthesize complex information
You are an effective communicator with excellent interpersonal skills
You have an appetite for CANAL+ content (sports, cinema, series)
You have strong business awareness, with a customer- and results-oriented mindset
You have a keen interest in and good knowledge of issues specific to the audiovisual sector
You have strong analytical and synthesis skills
You have good writing skills and a graphic sensibility
You are dynamic, autonomous and willing to challenge the status quo
You are able to manage cross-functional projects
You are proficient in Excel and PowerPoint

Benefits

Comp & perks

A CANAL+ subscription to immerse yourself in our content
Advance screenings of films and series in our private cinema
Visits to our studios and opportunities to participate in our shows
Profit-sharing and incentive schemes
Up to 3 days per year for volunteer work in support of our partner charities
Attractive CSE benefits: holiday and Christmas vouchers, wedding/PACS/birth bonuses, discounts on sports subscriptions, ticketing, travel and leisure
More sports and wellness activities at reduced rates through our partnership with the Wellpass app
Regular training and opportunities to attend internal and external conferences