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Associate Manager, Paid Social
Canadian Tire Corporation. Own paid social channel delivery quality, ensuring consistent execution, reporting, and insights .
About the role
Key responsibilities & impact- Own paid social channel delivery quality, ensuring consistent execution, reporting, and insights
- Lead the paid social channel pod, managing priorities, workload balance, and campaign delivery
- Consult on the tactical strategy for the paid social portion of integrated media plans
- Serve as a primary vendor relationship owner, driving alignment, performance, and partner satisfaction
- Lead and support performance-driven paid social campaigns in a retail environment, focused on traffic, conversion, and revenue outcomes
- Apply retail and omni-channel best practices to audience strategy, creative guidance, and optimization
- Collaborate with cross-functional partners (Planning, Creative, Analytics) to support integrated campaign delivery and new initiatives
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Economics, Finance, or related field
- 5+ years of paid social experience (agency experience preferred)
- Retail and/or eCommerce experience running performance-focused paid social campaigns
- Hands-on expertise across Meta, TikTok, Snap, Reddit, and Pinterest
- Expert in Google Analytics
- Experience leading or mentoring teams and owning vendor relationships
- Strong understanding of media buying, measurement, and reporting
- Ability to operate effectively in a complex, cross-functional organization
Benefits
Comp & perks- Comprehensive benefits and retirement programs
- Performance incentives
- Continuing Education Programs
- Other perks to support your well-being
- Career growth opportunities and product discounts
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid socialmedia buyingmeasurementreportingaudience strategycampaign deliveryperformance-focused campaignsoptimizationcross-functional collaborationtactical strategy
Soft Skills
leadershipmentoringvendor relationship managementcommunicationorganizational skillsprioritizationworkload balanceconsultationalignmentpartner satisfaction