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Associate Manager – 18 Month Contract
Canadian Tire Corporation. Help fuel the growth of Triangle Rewards across CTC by leading creative, high‑impact registration campaigns.
About the role
Key responsibilities & impact- Help fuel the growth of Triangle Rewards across CTC by leading creative, high‑impact registration campaigns.
- Own incentive‑driven, always‑on, and seasonal initiatives from strategy through execution.
- Collaborate closely with banner teams, frontline partners, and cross‑functional groups including Marketing, Digital, Analytics, Legal, and Compliance to drive measurable results.
- Develop and execute registration growth strategies aligned to enterprise and banner priorities.
- Lead end‑to‑end execution of registration campaigns, including quarterly blitzes and ad‑hoc initiatives.
- Optimize campaign performance through ongoing testing, learning, and refinement.
- Track and analyze registration performance, conversion, and funnel KPIs.
Requirements
What you’ll need- 4–6+ years of experience in marketing, growth, digital acquisition, or loyalty programs
- Experience executing incentive‑based, data‑driven campaigns with measurable outcomes
- Strong stakeholder management and cross‑functional collaboration skills
- Ability to manage multiple initiatives in a fast‑paced, matrixed environment
- Preferred: Experience in retail, loyalty, or financial services environments
- Familiarity with registration, onboarding, or funnel optimization strategies
- Experience working with frontline or in‑store execution models.
Benefits
Comp & perks- Career growth opportunities and product discounts
- Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees.
- Canadian Tire Profit Sharing and retirement and savings programs for eligible employees.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
registration campaignsincentive-driven campaignsdata-driven campaignscampaign performance optimizationKPI trackingfunnel optimizationgrowth strategiesdigital acquisitionloyalty programs
Soft Skills
stakeholder managementcross-functional collaborationproject managementstrategic thinkinganalytical skillscommunication skillsadaptabilityproblem-solving