Localized Marketing Advisor

Canadian Tire Corporation

. Collaborate closely with PR, influencers, social media, brand strategy, store teams, local organizations, and other cross-functional partners to deliver tailored brand experiences.

Posted 4/24/2026full-timeCalgary • 🇨🇦 CanadaMid-LevelSenior💰 CA$53,000 - CA$88,000 per yearWebsite

About the role

Key responsibilities & impact

Collaborate closely with PR, influencers, social media, brand strategy, store teams, local organizations, and other cross-functional partners to deliver tailored brand experiences.
Drive foot traffic, foster community ties, and strengthen brand presence both online and offline.
Assist in planning and executing localized marketing playbooks, including store grand openings, community events, outreach, and local media initiatives.
Coordinate logistics and manage vendor relationships for field activations and events.
Lead localized marketing projects that reflect the unique regional and cultural characteristics of each community.
Develop and maintain relationships with local sports organizations, schools, and community groups to foster grassroots engagement.
Support the rollout of national campaigns at the regional level, ensuring all initiatives are locally relevant.
Monitor and report on the effectiveness of field marketing, PR, and social efforts, providing actionable feedback and insights.

Requirements

What you’ll need

3–4 years of experience in field marketing, event planning, or retail marketing.
Demonstrated ability to execute local campaigns and community events.
Excellent project management and organizational skills.
Proven ability to collaborate with store teams and external partners.
Solid understanding of regional marketing dynamics and consumer behaviour.
Comfortable working in fast-paced, hands-on environments.
Bachelor’s degree in Marketing, Public Relations, Business, or a related discipline.

Benefits

Comp & perks

Comprehensive benefits and retirement programs
Performance incentives
Continuing Education Programs
Other perks to support your well-being
Career growth opportunities
Product discounts

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

field marketingevent planningretail marketinglocal campaignscommunity eventsproject managementorganizational skillsconsumer behaviourmarketing playbookslogistics coordination

Soft Skills

collaborationcommunicationcommunity engagementrelationship buildingfeedback provisionadaptabilityproblem-solvingcreativityleadershipstrategic thinking

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Public RelationsBachelor’s degree in Business