Canadian Tire Corporation

Associate Manager, Engagement – 6-Month Contract

Canadian Tire Corporation

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Location Type: Office

Location: Toronto • Canada

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Salary

💰 CA$33 - CA$54 per hour

About the role

  • Report to the Associate Vice President – Triangle Lifecycle Marketing - Engagement
  • Develop and drive innovative customer engagement initiatives to support Canadian Tire’s Triangle Loyalty program
  • Work cross-functionally across the organization to identify high-impact opportunities to improve Triangle Loyalty engagement and generate sales revenue
  • Identify valuable segments and design innovative marketing programs
  • Define, monitor, and report on customer engagement performance indicators
  • Develop insight-driven strategies focused on increasing customer spend, trips and program engagement
  • Present strategies through compelling storytelling to create buy-in amongst leadership
  • Collaborate with internal and external stakeholders to identify, design, develop and launch business initiatives
  • Scope and prioritize initiatives based on business and customer impact
  • Partner closely with analytics, operations, and marketing teams to build and test customer-facing programs
  • Conduct ongoing competitive research to ensure customer offers and engagement tactics are industry-leading
  • Manage and optimize marketing budgets

Requirements

  • 3 - 5 years of relevant experience, with a focus on marketing, customer engagement, or customer experience
  • Experience managing customer loyalty programs in Retail, and eCommerce industry is an asset
  • A passion for customer experience (CX) and a strong understanding of marketing strategy and how to build and execute muti-channel programs
  • Ability to think critically and problem solve to successfully address business challenges
  • Excellent interpersonal skills with a proven ability to build relationships and influence internal and external teams
  • Ability to analyze customer insights and channel data to optimize program performance
  • Experience working closely with business, analytics, marketing, legal/compliance stakeholders to deliver customer programs
  • Experience with marketing automation and personalization tools is an asset.
Benefits
  • Career growth opportunities
  • Product discounts
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer engagementmarketing strategymulti-channel programscustomer loyalty programsdata analysisperformance indicatorscompetitive researchmarketing automationpersonalization
Soft Skills
critical thinkingproblem solvinginterpersonal skillsrelationship buildinginfluencecollaboration