Marketing Manager, Energy Storage

Canadian Solar Inc.

Marketing Manager at Canadian Solar responsible for EP Cube's marketing strategy and execution in Italy. Leading campaigns, brand management, and cross-functional collaboration to drive market growth.

Posted 6/30/2026full-time🇮🇹 ItalySeniorLeadWebsite

About the role

Key responsibilities & impact

Lead and execute the go-to-market and marketing strategy and execution for EP Cube in Italy, focusing on the residential energy storage segment
Own the end-to-end marketing planning, execution, and performance management to strengthen EP Cube’s brand, drive qualified leads, and support revenue growth in the Italian market
Partner closely with Sales, Product Management, Business Development, and HQ Marketing to ensure integrated campaigns and strong regional alignment
Define and lead EP Cube’s Italian marketing strategy aligned to sales targets
Identify audience segments, channels, and key messages tailored to the Italian market
Plan and execute multi-channel campaigns (digital, events, PR, trade marketing)
Manage agencies and vendors to deliver on-brand and on-budget campaigns
Develop and adapt marketing content for regional audiences in Italian
Organize and manage trade shows, partner events, and customer seminars in collaboration with Sales and HQ
Define KPIs and measure campaign ROI, lead conversion, and brand awareness
Analyze customer insights, competitor trends, and market data to refine strategy

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, or Communications (Master’s preferred)
8+ years of progressive marketing experience in renewable energy, storage, solar, or related industries
Demonstrated success in developing and executing marketing strategies across B2B/B2C channels
Strong understanding of distribution marketing, lead generation, and digital campaign management
Experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.)
Proven ability to manage external agencies, vendors, and event partners
Strong analytical skills and comfort with data-driven decision making
Prior experience in cross-cultural collaboration; exposure to Asian business environment is a plus
Fluency in English and Italian (required)

Benefits

Comp & perks

flexible work options to support our employees' well-being
training programs and promotional opportunities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Marketing PlanningPerformance ManagementAudience SegmentationCampaign ExecutionKPI DefinitionData AnalysisContent DevelopmentEvent ManagementBrand ManagementMarket Research

Soft Skills

Analytical SkillsCross-Cultural CollaborationCommunication SkillsVendor ManagementTeam Collaboration

Certifications

Bachelor’s Degree in Business, Marketing, or CommunicationsMaster’s Degree (Preferred)