Canada's 2SLGBTQI+ Chamber of Commerce (CGLCC)

Growth Marketing

• Own end-to-end employer acquisition, activation, retention, and lifecycle management across all Riipen programs and products.
• Build and execute scalable strategies to grow and retain Riipen’s employer network while ensuring project quality and alignment with learner outcomes.
• Developing strategies to grow Riipen's employer and industry relationships across high value sectors, regions and segments to support Riipen's growth and expansion goals.
• Oversee employer matching and engagement, optimizing conversion rates from project posting to student completion.
• Lead and mentor a high-performing growth and engagement team focused on data-driven decision-making, experimentation, and performance marketing.
• Emphasize early identification of issues and alignment of corrective actions to maintain company-wide cohesion and progress.
• Own and elevate the end-to-end employer experience across the platform. Collaborate closely with Product and Data teams to improve employer experience through automation, AI, and predictive insights.
• Partner with the VP, Revenue to align acquisition strategies with pipeline goals and revenue targets.
• Partner with the VP, Ecosystem to ensure messaging consistency and shared impact storytelling and approach across programs and audiences.
• Partner with the VP, Operations and Delivery function leaders to streamline delivery, program operations, and scalability across geographies.
• Develop playbooks, KPIs, and best practices for marketplace growth and employer success.
• Champion cross-functional alignment and ensure consistent feedback loops between employer data, sales performance, and program operations.

VP, Employer Growth & Engagement