Ecommerce

• Oversee the performance, optimization, and ongoing development of the Shopify store, including site experience, conversion rate, AOV, and LTV and future optimization.
• Manage Amazon strategy across listings and advertising to drive incremental revenue and marketplace excellence.
• Own the P&L for both Shopify and Amazon, focusing on driving revenue and profitability targets.
• Develop and execute the company’s direct-to-consumer growth strategy across paid social, paid search, SEO, email, and SMS.
• Work closely with Customer Experience, Product, Operations, Finance, and Brand to align initiatives with broader business goals.
• Lead, mentor, and develop a high-performing internal team to deliver on KPIs.
• Manage agency partners and contractors to ensure strong execution and collaboration.
• Directly oversee performance marketing investments to drive efficient customer acquisition.
• In conjunction with agency partner, own day-to-day Paid Social execution across Meta and emerging platforms - developing, launching, and optimizing campaigns to achieve acquisition and efficiency goals.
• Provide leadership to team on lifecycle and retention initiatives across email and SMS to maximize customer LTV.
• Analyze performance across all channels and develop actionable insights to improve efficiency, scale, and overall marketing effectiveness.
• Drive continuous testing, iteration, and optimization across the full funnel.
• Partner with Brand and Creative teams to guide ad development - translating performance insights into actionable creative briefs that elevate storytelling and drive conversions.
• Build and maintain accurate revenue, demand, and product-level forecasts to guide inventory planning and budgeting.
• Build weekly and monthly dashboards, reports, and models that turn marketing data into clear business insights.
• Report on KPIs, growth trends, and financial outcomes to executive leadership and capitalize on opportunities for continued growth.

Director of Growth – Ecommerce

Freelance E-Commerce Copywriter