Campus Life & Style

Regional Marketing and Leasing Specialist

Campus Life & Style

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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About the role

  • Develop and execute weekly, monthly, and annual marketing plans to drive qualified traffic, partnering closely with on-site teams and leveraging available resources and staffing.
  • Collaborate with local management to establish, maintain, and strengthen relationships with university officials, business partners, residents, and other key stakeholders to create marketing opportunities.
  • Manage and optimize third-party marketing and leasing platforms, regularly reviewing and refreshing messaging, campaigns, and offers to maximize lead generation.
  • Maintain accurate and detailed market source tracking within Entrata, analyzing performance to identify and prioritize high-performing traffic sources.
  • Establish, implement, and track leasing goals and renewal strategies to achieve occupancy targets, motivating leasing teams through creative goal boards, contests, and incentive programs in partnership with leadership.
  • Lead and support training initiatives focused on sales and leasing best practices, including curb appeal, tour paths, sales techniques, follow-up strategies, and effective use of leasing tools and technology.
  • Support Property and Regional Managers in maintaining positive reputations and strong relationships with universities and surrounding communities.
  • Partner closely with Leasing Managers, Regional Marketing Specialists, General Managers, and Regional Directors to ensure alignment and seamless execution of marketing and leasing initiatives.
  • Assist with special projects and additional initiatives as assigned.

Requirements

  • Bachelor’s degree; or 3-5 years of experience in student housing; or an equivalent combination of education and experience.
  • 3-5 years of onsite management experience preferred, especially in student housing General Manager or Assistant General Manager roles.
  • Excellent communication skills, with strong public speaking abilities preferred.
  • Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.
  • Entrepreneurial mindset: creative, proactive, and willing to challenge the status quo to meet resident and company needs.
  • Willingness and ability to travel 90-95% of the time.
  • Proficiency in Microsoft Outlook, Word, Excel, and property management software (Entrata).
  • Knowledge of market rate and LIHTC programs, as well as Fair Housing and Equal Employment Opportunity (EEO) laws.
Benefits
  • Generous Paid Time Off (PTO)
  • 401(k) with Company Matching
  • Comprehensive Health, Dental, and Vision Insurance
  • Health Savings Account (HSA) & Flexible Spending Account (FSA)
  • Life Insurance & Parental Leave
  • Employee Assistance Program (EAP)
  • Relocation Assistance
  • Professional Development & Advancement Opportunities
  • Supportive, Fun, and Flexible Work Environment
  • Access to an Unmatched Company Culture that values individuality and innovation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing planslead generationleasing goalssales techniquesproject managementmarket source trackingoccupancy targetstraining initiativespublic speakingproperty management
Soft Skills
communication skillsentrepreneurial mindsetcreativityproactivityprioritizationdeadline managementrelationship buildingteam motivationcollaborationadaptability