Campus Life & Style

Regional Marketing and Leasing Specialist

Campus Life & Style

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Develop and execute weekly, monthly, and annual marketing plans to drive qualified traffic, partnering closely with on-site teams and leveraging available resources and staffing.
  • Collaborate with local management to establish, maintain, and strengthen relationships with university officials, business partners, residents, and other key stakeholders to create marketing opportunities.
  • Manage and optimize third-party marketing and leasing platforms, regularly reviewing and refreshing messaging, campaigns, and offers to maximize lead generation.
  • Maintain accurate and detailed market source tracking within Entrata, analyzing performance to identify and prioritize high-performing traffic sources.
  • Establish, implement, and track leasing goals and renewal strategies to achieve occupancy targets, motivating leasing teams through creative goal boards, contests, and incentive programs in partnership with leadership.
  • Lead and support training initiatives focused on sales and leasing best practices, including curb appeal, tour paths, sales techniques, follow-up strategies, and effective use of leasing tools and technology.
  • Support Property and Regional Managers in maintaining positive reputations and strong relationships with universities and surrounding communities.
  • Partner closely with Leasing Managers, Regional Marketing Specialists, General Managers, and Regional Directors to ensure alignment and seamless execution of marketing and leasing initiatives.
  • Assist with special projects and additional initiatives as assigned.

Requirements

  • Bachelor’s degree; or 3-5 years of experience in student housing; or an equivalent combination of education and experience.
  • 3-5 years of onsite management experience preferred, especially in student housing General Manager or Assistant General Manager roles.
  • Excellent communication skills, with strong public speaking abilities preferred.
  • Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.
  • Entrepreneurial mindset: creative, proactive, and willing to challenge the status quo to meet resident and company needs.
  • Willingness and ability to travel 90-95% of the time.
  • Proficiency in Microsoft Outlook, Word, Excel, and property management software (Entrata).
  • Knowledge of market rate and LIHTC programs, as well as Fair Housing and Equal Employment Opportunity (EEO) laws.
Benefits
  • Generous Paid Time Off (PTO)
  • 401(k) with Company Matching
  • Comprehensive Health, Dental, and Vision Insurance
  • Health Savings Account (HSA) & Flexible Spending Account (FSA)
  • Life Insurance & Parental Leave
  • Employee Assistance Program (EAP)
  • Relocation Assistance
  • Professional Development & Advancement Opportunities
  • Supportive, Fun, and Flexible Work Environment
  • Access to an Unmatched Company Culture that values individuality and innovation

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing planslead generationleasing goalssales techniquesproject managementmarket source trackingoccupancy targetstraining initiativespublic speakingproperty management
Soft skills
communication skillsentrepreneurial mindsetcreativityproactivityprioritizationdeadline managementrelationship buildingteam motivationcollaborationadaptability