Market Development Lead

Campbell's

Market Development Lead drives market growth with Independent Distributor Partners. Building relationships and executing retail strategies for Campbell's iconic food brands.

Posted 7/15/2026full-timeKenosha • Illinois, Wisconsin • 🇺🇸 United StatesSenior💰 $67,000 - $92,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong relationship-building capabilities with Independent Distributor Partners and retail leadership, leveraging data-driven insights to drive market growth and execute sales strategies effectively. Proficient in adapting to changing market conditions while maintaining a focus on customer service and sales performance.

Highest-signal resume keywords

Sales GrowthMarket AnalysisRelationship ManagementData-Driven Decision MakingCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExperienceCPG ExperienceMarket Opportunity IdentificationPerformance Trend AnalysisMicrosoft ExcelMicrosoft PowerPoint

Soft Skills

Written CommunicationVerbal CommunicationInfluencing SkillsLeadership SkillsProblem-Solving Skills

Industry Keywords

Independent Distributor PartnersRetail OutletsRoute HealthCustomer ServiceMerchandisingPromotions

About the role

Key responsibilities & impact

Drive market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets.
Build strong relationships with IDPs, store leadership, and key retailer decision makers.
Use disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.
Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.
Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
Drive priority execution across the portfolio to deliver weekly, period, and quarterly sales plans and grow market share.
Identify market opportunities, share insights with IDPs, and set targets for distribution, merchandising, promotions, and key retailer events.
Use data to identify retailer requirements, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.

Requirements

What you’ll need

3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
Proficiency in Microsoft Excel and PowerPoint.
Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.
Bachelor's degree preferred.

Benefits

Comp & perks

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
Campbell's offers unlimited sick time along with paid time off and holiday pay.
If in WHQ – free access to the fitness center.
Access to on-site day care (operated by Bright Horizons) and company store.
Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.