Customer Sales Lead, C-Store

Campbell's

Customer Sales Lead overseeing sales strategies for C-Store accounts in the West Region at Campbell's. Focused on volume growth and distribution strategies within the Snacks brands.

Posted 7/10/2026full-timeRemote • California, Washington • 🇺🇸 United StatesSenior💰 $117,600 - $161,700 per yearWebsite

About the role

Key responsibilities & impact

Deliver annual operating plan for sales, profit and trade management for assigned West Regional Retail & Wholesaler accounts
Proactively monitor and update the customers overall business plan, including managing trade budgets, spending and volume to achieve all sales objectives versus plan via e4 tool.
Initiate ideas with input from the Broker partner and leverage Sales Planning, Supply Chain, Marketing and the brand teams to commercialize C-store solutions for all delivery options.
Manage, communicate and monitor performance of 3rd party broker for C-Store.
Identify, connect and develop new customer relationships to drive volume.
Conduct post event analysis to evaluate promotional volume, consumption and spending results versus plan then leverage findings to maximize future opportunities.
Conduct category business strategy sessions to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
Leverage team-dedicated Insight and Category Management resources appropriately.
Understand Campbell's brand strategies and tactics to successfully implement them, working closely with customer's key decision makers and leveraging customer specific data to drive solutions.
Lead the customer in the execution of category assessments to gain space.
Develop accurate monthly forecasts to maximize supply chain efficiency by tracking shipments, consumption data and inventory changes.
Proactively call out potential risks or threats to monthly forecasts.
Sell-in new items to customers and work with key customer personnel to achieve optimal distribution.
Attend key customer trade shows to present Campbell’s products for distribution partnering with the broker.

Requirements

What you’ll need

Minimum education required: Bachelor education required
6+ years sales experience (2 years with C-Store preferred)
Experience with e4 or comparable trade demand planning system
Experience with Syndicated Data (IRI or AC Nielsen, retailer loyalty card, retailer POS) beneficial
Computer Skills (Excel, PowerPoint, Word, experience with internal computer systems for data gathering and interpretation.)

Benefits

Comp & perks

Benefits begin on day one including medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
Unlimited sick time along with paid time off and holiday pay.
Free access to the fitness center if in WHQ.
Access to on-site day care (operated by Bright Horizons) and company store.
Employee Resource Groups (ERGs) to support employees.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Sales ExperienceTrade ManagementForecastingCategory Business StrategyData Analysis

Soft Skills

CommunicationCollaborationProblem-Solving