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Director, Commerce Marketing – Grocery
Campbell'sDirector, Commerce Marketing for Campbell's iconic brands driving omni-commerce strategy, fostering customer partnerships, and leading integrated commerce initiatives.
About the role
Key responsibilities & impact- Shape and accelerate the future of omni-commerce for iconic Campbell’s brands across Grocery and Emerging Channels
- Drive sustainable growth across in-store and online through modality format integration and marketing message cohesion at all shopper/consumer touchpoints
- Build trust-based, strategic customer partnerships that unlock joint value and long-term growth
- Influence internal strategy through deep customer insight, category leadership, and commercial expertise
- Lead strategic relationships with major omni-channel retail partners, serving as the primary point of contact and trusted advisor
- Drive Joint Business Planning (JBP) grounded in customer insights, category leadership, and brand priorities
- Build and execute integrated commerce strategies connecting in-store activation, digital shelf excellence, retail media, and shopper marketing
- Partner with omni marketing teams to deliver cohesive omni-channel activation with a strong focus on digital commerce acceleration
- Collaborate with sales, brand, insights, and marketing teams to design and activate customer-specific programs that drive incremental growth
- Analyze customer and category trends to identify growth opportunities and risks
- Manage omni marketing investments to maximize ROI and align with Campbell’s overall commercial strategy
- Partner closely with category management to deliver compelling insights and thought leadership to customers
- Deliver annual revenue, profit, and share objectives across assigned customers
- Lead, coach, and develop two direct reports and manage agency support resources
Requirements
What you’ll need- 8+ years of experience in e-commerce or omni-channel strategy with required customer-facing experience
- Proven success managing large retail or digital accounts with significant revenue responsibility
- Strong analytical and financial acumen with the ability to translate data into actionable insights
- Deep knowledge of omni-channel retail dynamics and customer-specific strategy development
- Excellent communication, negotiation, and relationship-building skills
- Demonstrated ability to work cross-functionally and influence in a matrixed CPG organization
- Experience delivering revenue, profit, and share objectives
Benefits
Comp & perks- Medical, dental insurance
- Short and long-term disability insurance
- Life insurance (for individual, families, and domestic partners)
- Matching 401(k) plan with immediate vesting
- Unlimited sick time
- Paid time off and holiday pay
- Free access to the fitness center (if in WHQ)
- On-site day care (operated by Bright Horizons)
- Company store access
- Employee donation matching program up to $1,500 annually
- Variety of Employee Resource Groups (ERGs) to support employees
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
e-commerce strategyomni-channel strategyJoint Business Planningdata analysisfinancial acumencategory leadershipdigital commerceretail mediashopper marketingcustomer insights
Soft Skills
communicationnegotiationrelationship-buildingcross-functional collaborationinfluencingcoachingstrategic thinkingtrust-buildingleadershipproblem-solving