Area Sales Manager - On-Trade

Campari Group

Sales representative for Campari brands in Pays Basque region. Focused on developing sales in horeca and independent outlets with a robust client strategy.

Posted 6/17/2026full-timeRemote • 🇫🇷 FranceMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop sales (volume, sales/revenue, distribution coverage) of Campari France portfolio brands with HoReCa clients, independent wine merchants, distributors and cash & carry wholesalers, while complying with prescriber channel procedures and commercial policy.
Build and maintain a sustainable customer base of HoReCa accounts and independent wine retailers through targeted action plans and promotional programs.
Develop local business with distributors and cash & carry wholesalers, in line with national agreements negotiated by National Accounts Management.
Ensure implementation of the Resale Action Plan (PAR) and guarantee the proper use and optimization of resources and investments at customer locations.
Conduct regular, structured customer visits and report activities via entries in the Phoenix CRM system.
Maintain and update the customer database, ensuring all clients are correctly recorded and documented.
Ensure brand visibility using generic POS materials (PLV) or specific tools (e.g., window displays).
Organize accompaniment tours with wholesalers’ sales teams to support promotional plans and listed brands.
Monitor competitors and provide regular feedback to your line manager.
Respect delegated commercial and marketing budgets and expense allowances entrusted to you.
Actively and constructively participate in all commercial meetings and training sessions organized by the Regional Director.

Requirements

What you’ll need

Experience in the beverage industry and with the prescriber channel (on-trade/HoReCa).
Curiosity and empathy.
Strong product knowledge.
Sales methods and techniques.
Ability to work autonomously while respecting an established framework.
Rigor and attention to detail.

Benefits

Comp & perks

Our commitment to diversity and inclusion: At Campari Group, we believe in creating value together and view diversity in all its forms as a source of enrichment. Our employment policies and practices ensure we are committed to providing equal employment opportunities in all aspects of employment, without regard to race, religion or belief, color, national origin, ancestry, physical disability, mental disability, health condition, genetic information, marital status, sex, sexual orientation, gender identity or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales developmentcustomer relationship managementpromotional programsbusiness developmentdata managementbrand visibilitysales techniquesbudget managementmarket analysis

Soft Skills

curiosityempathyautonomyattention to detailrigorcommunicationteam collaborationfeedback provision