Marketing Manager – Brown Spirits

Campari Group

Marketing Manager focusing on Brown Spirits innovation and execution in Greater China. Leading strategic marketing initiatives in alignment with global teams and brand guidelines.

Posted 4/17/2026full-timeShanghai • 🇨🇳 ChinaSeniorLeadWebsite

About the role

Key responsibilities & impact

Leads the development of Greater China led Brown Spirits innovation (new product developments/commercial innovation)
Owns the end to end execution (including in market) on key MWB Brown Spirits projects for China: Develops and Executes new, scalable programs on Brown Spirits for the China, with proven success in selected outlets (On/Off Premise) for reapplication
Contributes to the development of local strategies consistently with House of brand guidelines, ensuring full alignment with the Group Strategic Marketing team
Work with agency to conduct research to define targeted customer segments and determine the key drivers of trial and consumption for each segment and demand occasion
Contributes to the development of China brand positioning, associated marketing themes, and media channels that align with corporate brand vision and target customer demographics
Works with CCM team to coordinate the execution of Brown Spirits brand PR and innovation activities, in full alignment with brand plans and strategy.
Tracks the overall brand budgets and monitors the effectiveness of marketing campaigns and tactics
Constantly follows consumer and competitive landscape and the evolution of new trends
Maintains strong relationship with media / creative agencies and encourages creative output
Continuously promotes and supports capabilities development within the marketing organization

Requirements

What you’ll need

At least 10 years of marketing experience in a brand driven multinational company
Liquor industry experience highly regarded, FMCG background as a plus
Proven track record of Strategic and Innovative thinking, Marketing New Product Development management as a plus
Bachelors Degree with relevant subject focus essential
Demonstrated ability to lead cross functional teams, and showcase influencing skills
Experience managing large cross functional commercial projects desirable.

Benefits

Comp & perks

Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment.
Fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.
Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketingnew product developmentbrand positioningmarketing strategybudget managementconsumer researchcampaign effectiveness trackingcommercial innovationproject managementstrategic thinking

Soft Skills

leadershipinfluencingcross-functional collaborationrelationship managementcreative thinkingcapabilities developmentcommunicationteam managementstrategic alignmentconsumer insight

Certifications

Bachelor's Degree