Campari Group

Trade Marketing Manager

Campari Group

full-time

Posted on:

Location Type: Hybrid

Location: Singapore • 🇸🇬 Singapore

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Job Level

Mid-LevelSenior

About the role

  • The Trade Marketing Manager works in the Channel & Customer Marketing Department, reports to the General Manager and closely collaborates with the CCM Asia Partnership brand marketing team.
  • The mission of the role is to build the brand through the development and implementation of strategies and actions across the On Trade and Off Trade Channel, in relation to the brands of the reference categories, with particular focus on the development of the main levers that make up the Trade Marketing Mix in the point of sale: Visibility/Brand Building, Consumer engagement, Outlet/Bartender engagement (On Premise), Development of sell-out support actions.
  • He/she is the owner of Brand Building at the point of sale. To this end, he develops the trade marketing plan in harmony with the strategic objectives of the reference categories (Brand Plan), deciding on the channels the various levers of the trade marketing mix, differentiating them by channel, customer and point of sale, with the ultimate goal of enhancing Brand Building, visibility, consumer/shopper and bartender engagement at the point of sale.
  • Develops yearly channel plan in collaboration with the commercial team, with a particular focus on brand building actions granting the perfect store model and its levers according to the channel specificities for On & Off Trade Premises.
  • He/she actively interfaces with Brand Managers, to deploy marketing objectives into channel plans;
  • Stipulates outlet trade agreements (activation in terms of assortment, pouring, visibility, drink list activation, trade and engagement activities) with the different types of channel segments according to Company guidelines with assistance of Sales Force interface.
  • Responsible for the A&P budget assigned for the different channels On & Off, for its allocation, management and monitoring, for the definition and development of the individual actions of the annual Channel & Customer Marketing plan.
  • Analyses and consults data on the On Trade and Off Trade market and uses tools and software (Universal data locator, Sales force, SAP, etc.) through which to carry out consumer trend analysis, outlet visibility, outlet sales and performance monitoring of sales and distribution data of the target brands.
  • Identifies and shares insights & opportunities with the commercial team for business development by customer and type of outlet.
  • The preparation and periodic presentation of analyses on the performance of managed brands and the results of the activation of all levers of the trade marketing mix (Brand Review).
  • Identification, development and management of operational flows in the realization of the various materials (pos visibility, gadgets, bar items, gift pack, floor stands, etc.), linked to the various activities planned within the trade marketing plan (Brand focused Events, Educational, Kits, etc.).
  • Jointly with commercials, is responsible to identify key outlets and venues where to build close partnerships and brand building activities, leads and support Sales in the negotiation of key projects, providing support in terms of trade agreements, brand building activities, visibility etc.
  • Capturing post evaluations for each activation, measuring ROI for overall A&P investments.

Requirements

  • Minimum 5-7 years trade marketing experience.
  • Relevant experience in FMCG; experience in the Spirits/Beverage industry is preferred.
  • University Degree in Marketing or Business.
  • Ability to work in a fast-paced environment.
  • Passion for the spirits industry.
  • Ability to interact and liaise effectively with different stakeholders.
  • Influencing and relationship building skills.
  • Excellent communication skills.
  • Self-motivated individual, KPIs and target driven.
  • Pragmatic/hands on approach/proactive.
  • Strong team-worker.
  • Fluent in English.
  • Proficient in Microsoft Office Suite.
  • Customer relationship management.
  • Consumer understanding and Market research literate.
  • Ability to work autonomously and managing priorities.
  • Strong presentation and project management skills.
  • International mindset and familiar with cross-cultural issues.
Benefits
  • Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment.
  • Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
  • Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.
  • Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
trade marketingbrand buildingconsumer engagementsell-out support actionsdata analysismarket researchproject managementKPI managementbudget management
Soft skills
communicationrelationship buildinginfluencingself-motivationteamworkautonomyprioritizationproactivitypresentation skillscross-cultural awareness
Certifications
University Degree in MarketingUniversity Degree in Business