Product Manager – AI Marketing

Camp Strategy

Product Manager building AI marketing software for campground and RV park operators at Campspot. Owning product strategy, customer discovery, integrations, and launch from concept to delivery.

Posted 8/15/2026full-timeGrand Rapids • Colorado, Illinois, Massachusetts, Missouri, New Hampshire, New York, North Carolina, Oregon, Texas, Utah, Vermont, Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management with a focus on AI-powered products, including the ability to translate customer insights into actionable requirements and lead cross-functional teams through the product development lifecycle. Strong analytical skills and a customer-centric mindset are essential for defining success metrics and driving data-informed decisions.

Highest-signal resume keywords

Product Management ExperienceAI-Powered Product DevelopmentData-Driven Decision-MakingAgile MethodologyCustomer-Centric Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Vision DevelopmentMarket ResearchKPI DefinitionExperiment DesignFeature IterationProject ManagementBacklog ManagementAI Capabilities UnderstandingAutonomous Features DesignDigital Marketing Familiarity

Soft Skills

Exceptional CommunicationInterpersonal SkillsCollaborative ApproachComfort with AmbiguityAnalytical Skills

Industry Keywords

SaaSE-CommerceTravelHospitalityOutdoor IndustryMarketing IntegrationCustomer DiscoveryNon-Technical User ExperienceMulti-Product InteroperabilitySMB Experience

About the role

Key responsibilities & impact

Develop and communicate a clear product vision and roadmap aligned with company goals and user needs
Turn a broad opportunity into a focused first release and define subsequent product direction
Determine where the AI product recommends, acts, or keeps a person in the loop
Design review and control experiences that help operators delegate meaningful work to software
Conduct customer discovery with campground and RV park owners
Translate customer insights into requirements for engineering
Collaborate with engineering, design, marketing, sales, support, and other Campspot teams
Own connection points between the AI marketing product and the Campspot platform
Shape third-party marketing integration strategy
Conduct market research and analyze industry trends, competition, and customer feedback
Partner with marketing, sales, and finance on packaging, pricing, and positioning
Define KPIs, evaluate output quality, and iterate based on data insights
Lead product development from ideation through launch
Run agile ceremonies and manage and prioritize the backlog
Foster an agile mindset within the team
Regularly communicate product progress, challenges, and successes to stakeholders

Requirements

What you’ll need

3+ years of product management experience, including taking features from idea to launch and iterating after launch
Experience shipping or closely working on AI-powered products, including LLM-powered workflows, copilots, or generative content tooling
Hands-on experience with agentic or autonomous features strongly preferred
Working understanding of current AI capabilities and limitations, with sound judgment about appropriate scope
Strong analytical skills and comfort with data-driven decision-making
Experience designing experiments and defining success metrics
Customer-centric mindset focused on exceptional experiences for non-technical, time-constrained users
Proven project management skills and ability to prioritize multiple concurrent workstreams
Exceptional communication and interpersonal skills
Collaborative approach to working with diverse teams
Comfort with ambiguity and unfinished product definition
Marketing or martech experience desirable
Practical familiarity with digital marketing channels advantageous
Experience on a 0-to-1 product or major new product line desirable
SMB or vertical SaaS experience desirable
Experience in e-commerce, travel, booking, hospitality, or the outdoor industry desirable
Experience with platform or multi-product interoperability desirable

Benefits

Comp & perks

Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
401(k) plan with employer match
Flexible time off - use it as you need it
Employee camping credit to encourage getting outdoors and experiencing our product
Some in-person collaboration opportunities