Senior Digital Marketing Specialist, Content

Cambium Learning Group

Senior Marketing Content Specialist developing and leading content strategies across digital channels for educational technology. Focus on performance-driven content for demand generation and channel optimization.

Posted 6/30/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and leading content strategies while balancing hands-on content creation and strategic oversight. Proficient in utilizing digital performance insights to inform content decisions and optimize content performance.

Highest-signal resume keywords

Content Strategy DevelopmentProject ManagementContent OptimizationDigital Performance InsightsCollaborative Team Environment

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content CreationContent EditingSEOCampaign ReportingContent DevelopmentContent Direction

Soft Skills

Self-MotivatedDetail-OrientedProblem-SolvingCollaboration

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Education TechnologyContent ProgramsPerformance InsightsAudience Search Behavior

About the role

Key responsibilities & impact

Develop and lead content strategies across the content team
Oversee project planning, development, and execution of content programs
Collaborate with the broader marketing team to develop and refine content strategies based on performance insights
Partner with SEO and paid media stakeholders to evaluate content performance
Monitor and optimize on-site content performance in partnership with web and analytics stakeholders
Translate audience, keyword, and campaign insights into actionable content briefs
Stay on top of education technology trending topics and audience search behavior to support content development
Balance hands-on content creation with strategic oversight, editing, and content direction

Requirements

What you’ll need

Bachelor’s degree or higher
3+ years of proven experience creating and editing content for publication, or digital marketing roles with demonstrated involvement in content development, optimization, or messaging
Strong project management skills
Self-motivated and detail-oriented with strong problem-solving capabilities
Experience working within a collaborative and cross-functional team environment
Experience using digital performance insights (e.g., SEO, paid media, or campaign reporting) to inform content decisions preferred

Benefits

Comp & perks

Remote First Work Environment
Flexible work arrangements
Equipment allowances