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Senior Digital Marketing Specialist, Content
Cambium Learning GroupSenior Marketing Content Specialist developing and leading content strategies across digital channels for educational technology. Focus on performance-driven content for demand generation and channel optimization.
About the role
Key responsibilities & impact- Develop and lead content strategies across the content team
- Oversee project planning, development, and execution of content programs
- Collaborate with the broader marketing team to develop and refine content strategies based on performance insights
- Partner with SEO and paid media stakeholders to evaluate content performance
- Monitor and optimize on-site content performance in partnership with web and analytics stakeholders
- Translate audience, keyword, and campaign insights into actionable content briefs
- Stay on top of education technology trending topics and audience search behavior to support content development
- Balance hands-on content creation with strategic oversight, editing, and content direction
Requirements
What you’ll need- Bachelor’s degree or higher
- 3+ years of proven experience creating and editing content for publication, or digital marketing roles with demonstrated involvement in content development, optimization, or messaging
- Strong project management skills
- Self-motivated and detail-oriented with strong problem-solving capabilities
- Experience working within a collaborative and cross-functional team environment
- Experience using digital performance insights (e.g., SEO, paid media, or campaign reporting) to inform content decisions preferred
Benefits
Comp & perks- Remote First Work Environment
- Flexible work arrangements
- Equipment allowances
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Content CreationContent EditingSEOCampaign ReportingContent DevelopmentContent Direction
Soft Skills
Self-MotivatedDetail-OrientedProblem-SolvingCollaboration
Certifications
Bachelor’s Degree