Demand Gen Manager

Cambium Learning Group

Demand Gen Manager at Lexia Learning building and executing demand generation programs. Driving acquisition, awareness, and conversion through targeted marketing initiatives across regional markets.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SFDCSQL

About the role

Key responsibilities & impact

Lead the design and execution of integrated marketing programs that generate awareness, demand, and qualified pipeline within assigned regions and priority states.
Develop and manage Supplemental Acquisition, Accelerated Demand, and Conversion Programs tailored for approximately 15 Tier 1 states—aligned to local market needs, buying cycles, and revenue priorities.
Create scalable, digital-first campaigns that expand regional awareness and lead generation—supplementing and accelerating national marketing campaign and program efforts through localized execution.
Develop and manage initiatives such as geo-targeted digital advertising, state-specific content syndication, digital acquisition and re-engagement campaigns, regionalized paid and organic search, email, and social media campaigns.
Partner with Regional Field Marketing and Content marketing teams as well as other critical go to market teams (i.e. field sales and sales leadership, product marketing, etc.) to ensure message alignment, brand consistency, and optimal funnel performance.
Drive qualified contacts through the revenue funnel toward MQL/A/SQL status, using data insights to improve conversion and efficiency.
Monitor campaign performance, examine pipeline contribution, track ROI, and share insights to inform ongoing strategy and prioritization.
Manage assigned demand generation budget and contribute to quarterly and annual Metrics, Strategy, and Planning (MSP) processes.
Ensure timely delivery and execution across campaigns, managing multiple programs and stakeholders simultaneously.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or related field
5–7 years of experience creating and executing demand generation programs, ideally within education technology or publishing
Proven success driving measurable pipeline growth through digital and multi-channel campaigns
Expertise in inbound and outbound marketing tactics: social media, search, digital advertising, email, webinars, and content marketing
Proficiency with Salesforce.com and marketing automation systems (Eloqua preferred, but any experience is required)
Exceptional methodical skills with the ability to translate data into actionable insights
Excellent verbal and written communication skills; adept at tailoring messages to diverse audiences
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
Collaborative team player with a proactive, self-starter mindset.

Benefits

Comp & perks

Remote First Work Environment
Reimbursement to help cover the cost of setting up your home or remote office

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationdigital marketingmulti-channel campaignsinbound marketingoutbound marketingcontent marketingdata analysispipeline growthgeo-targeted advertisingemail marketing

Soft Skills

communication skillsorganizational skillscollaborationproactive mindsetattention to detailability to manage multiple prioritiesmethodical approachtailoring messagesteam playerself-starter