Cambium Learning Group

Demand Generation Specialist, Account-Based Marketing

Cambium Learning Group

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Help build and execute on the account-based experience (ABX) strategy
  • Gather insights from sales, customer success, internal data sources, and external research
  • Partner with marketing teams to understand account funnel progression, target personas, state messaging nuances, and content available for program usage
  • Participate in the editorial calendar process to surface needs for future content
  • Develop unique messaging for programs
  • Complete strategy briefs for programs and lead program kick-off conversations
  • Conceptualize, draft, and build email drip and nurture programs
  • Assist with advertising program development
  • Partner with Events team to advise on district nuances
  • Act as the primary marketing contact for sales and customer success teams
  • Partner with Revenue Operations and Data & Analytics to establish KPIs and measure program success

Requirements

  • 3-5 years of B2B marketing experience, ideally focused on demand generation, growth marketing, or ABM
  • Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience required)
  • Familiarity with Salesforce and marketing automation platforms, such as Eloqua
  • Demonstrated experience collaborating and communicating with sales teams
  • Calm under pressure, with the ability to juggle managing programs across a few strategic accounts at the same time
  • Data mindset and experience using data to measure and optimize marketing impact
  • Bonus points for experience working in or marketing to the K-12 education sector
Benefits
  • Remote First Work Environment
  • Reimbursement to help cover the cost of setting up your home or remote office
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generationgrowth marketingaccount-based marketing (ABM)email drip programsnurture programsprogram strategycontent developmentKPI measurementdata analysis
Soft Skills
collaborationcommunicationcalm under pressureorganizational skillsstrategic thinkinginsight gatheringprogram managementadaptabilitycreativityleadership