Cambium Learning Group

Senior Lifecycle Marketing Specialist

Cambium Learning Group

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Design and execute targeted nurture and trial engagement campaigns that accelerate prospect movement through evaluation, shortening sales cycles and increasing trial conversion rates
  • Own the end-to-end marketing customer journey from onboarding through expansion and renewal, orchestrating coordinated touchpoints across Customer Success, Product Marketing, and Regional Marketing, to develop and align the overall customer experience
  • Optimize retention and maximize lifetime value by identifying at-risk segments and designing proactive engagement interventions in coordination with Customer Success support efforts
  • Develop multi-persona communication strategies that reflect the distinct decision-making and usage patterns of teachers, administrators, and district leaders—ensuring every lifecycle touchpoint resonates with its intended audience
  • Design and execute omni-channel lifecycle campaigns (email, paid media, in-app, direct mail) with persona-specific messaging that addresses distinct priorities of teachers, administrators, and IT stakeholders; develop and optimize automated nurture flows using marketing automation platforms
  • Establish and own comprehensive lifecycle dashboards that track feature activation, engagement velocity, time-to-value, expansion revenue, renewal rates, and NRR; identify patterns in customer success, at-risk segments, and expansion opportunities
  • Lead strategy sessions and ongoing alignment with Product, Product Marketing, Customer Success, Regional Marketing, and Sales to ensure lifecycle initiatives support business goals and create seamless customer experiences.
  • Write and design engaging content for email and in-app channels, maintaining brand voice and consistency.

Requirements

  • 4+ years in marketing campaign development, lifecycle, retention, CRM, or customer marketing roles, ideally with at least 2+ years focused on B2B SaaS or educational/mission-driven software
  • Demonstrated experience designing and executing multi-channel lifecycle campaigns that drive measurable impact on user activation, engagement, retention, and expansion metrics
  • Proven expertise with marketing automation platforms such as HubSpot, Pendo, Marketo, Pardot, or Iterable, including segmentation, personalization, journey design, and campaign optimization
  • Exceptional analytical skills and ability to partner with internal data teams
  • Experience leading A/B testing and experimentation programs, and proven ability to iterate quickly based on results
  • Dynamic cross-functional collaboration experience with Product, Sales, Customer Success, and other marketing functions; demonstrated comfort influencing without direct authority and building alignment across teams
  • Excellent written communication and storytelling skills, with ability to craft compelling persona-based messaging that drives customer action and resonates with educational audiences
  • Ability to synthesize complex inputs from multiple stakeholder groups and distill them into coherent, actionable strategies.
Benefits
  • Remote First Work Environment
  • Reimbursement for home office setup
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing campaign developmentlifecycle marketingretention strategiesCRMcustomer marketingmulti-channel lifecycle campaignsA/B testingcampaign optimizationsegmentationpersonalization
Soft Skills
analytical skillscross-functional collaborationinfluencing without authoritywritten communicationstorytellingsynthesizing complex inputsactionable strategiesdynamic collaborationbuilding alignmentcustomer engagement