Marketing

• Assist in executing regional marketing campaigns aligned with strategic goals and local market needs
• Support the development of persona-driven messaging and content tailored to regional audiences
• Conduct market research to identify regional trends, funding landscapes, and audience preferences
• Collaborate with cross-functional teams (sales, curriculum, research, customer success) to ensure campaign relevance
• Maintain editorial calendars and campaign timelines, ensuring timely delivery of assets
• Coordinate with external contractors and vendors for content production and localization
• Monitor campaign performance and provide insights to inform optimization strategies
• Ensure all content adheres to brand guidelines and SEO best practices
• Contribute to the development of messaging frameworks and persona journeys

Campaign Specialist – Regional Marketing

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