CALSTART

Director of Corporate Marketing

CALSTART

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $117,260 - $140,712 per year

Job Level

Lead

About the role

  • Shape and tell the external brand marketing narrative
  • Ensure consistent, differentiated messaging across all channels
  • Direct development of value propositions, audience personas, and positioning
  • Coordinate integrated marketing programs spanning content strategy, demand generation, digital, events, PR, and brand management
  • Collaborate with senior leadership to translate complex technical concepts into clear, executive-ready communications
  • Manage and influence external agencies and internal cross-functional teams

Requirements

  • Bachelor's degree required; MBA or master's degree in marketing, communications, or a related field a plus.
  • 12 to 15+ years in marketing leadership roles with strong emphasis on messaging, product/solutions marketing, and storytelling. Experience in B2B, B2B2C, or mission-driven organizations is a plus.
  • Working knowledge of the electric vehicle space is required. Familiarity with the fleet industry is a plus.
  • Exceptional written and verbal communication; ability to translate complex concepts into clear, executive-ready language
  • Proven ability to develop and manage brand messaging, value propositions, and multiple audience personas
  • Strong project management and process orientation
Benefits
  • 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance
  • Retirement plan with generous company contributions
  • FSA for Health and Dependent Care
  • 3 weeks of vacation time in the first year of employment
  • 11 paid company holidays
  • paid sick time
  • paid family leave
  • generous benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing leadershipmessagingproduct marketingsolutions marketingstorytellingcontent strategydemand generationbrand managementproject managementprocess orientation
Soft Skills
written communicationverbal communicationcollaborationinfluencetranslating complex conceptsexecutive communicationteam managementaudience persona developmentvalue proposition developmentstrategic thinking
Certifications
Bachelor's degreeMBAmaster's degree in marketingmaster's degree in communications