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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in ecommerce strategy execution, team leadership, and performance optimization. Proficient in managing cross-functional initiatives and leveraging data-driven insights to enhance customer experiences and drive business growth.
Highest-signal resume keywords
Ecommerce Strategy DevelopmentTeam Leadership and MentoringData-Driven Decision MakingShopify and GA4 ProficiencyCross-Functional Project Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ecommerce Performance ManagementConversion Rate OptimizationOnsite MerchandisingCustomer Journey AnalysisCampaign ExecutionSEO StrategyExperimentation InitiativesData AnalysisWorkflow AutomationDigital Customer Experience Best Practices
Soft Skills
Strong CommunicationStakeholder ManagementAnalytical ThinkingCollaborationCoaching and Feedback
Tools & Technologies
ShopifyShopify PlusGA4AI Tools
Industry Keywords
DTC EcommerceCustomer BehaviorPerformance EvaluationEcommerce MerchandisingDigital Marketing
About the role
Key responsibilities & impact- Translate long-term ecommerce strategy and business goals into prioritized annual and quarterly roadmaps, execution plans, and team objectives
- Lead, mentor, and develop the Ecommerce team through clear expectations, delegated ownership, coaching, feedback, and professional growth support
- Own day-to-day ecommerce channel performance across revenue, conversion rate, average order value, onsite engagement, campaign performance, and customer journey health
- Establish weekly and monthly performance reviews and turn customer and business insights into recommendations and actions
- Lead ecommerce merchandising, onsite optimization, search and browse strategy, and experimentation initiatives
- Own end-to-end ecommerce campaign and promotional execution, including planning, coordination, onsite implementation, launch readiness, evaluation, and post-campaign learnings
- Partner with Marketing, Creative, Product, Planning, and Operations on launches, assortment priorities, merchandising strategy, and catalog architecture
- Set strategic direction for the SEO agency relationship and hold the program accountable to performance goals
- Represent ecommerce priorities in UX/UI and web development initiatives, including business requirements, backlog prioritization, QA, launch readiness, and impact measurement
- Manage ecommerce agencies and technology partners against deliverables, timelines, performance, and investments
- Build cross-functional relationships across Creative, Marketing, Retention, Acquisition, Customer Experience, Product, Planning, Operations, and Digital Technology
- Leverage AI tools to improve processes, documentation, automation, and AI-assisted workflows
- Foster a culture of ownership, accountability, analytical thinking, collaboration, and continuous improvement
Requirements
What you’ll need- 7+ years of ecommerce experience, including significant responsibility for a DTC or consumer ecommerce business
- 3+ years of people management experience leading ecommerce or digital teams
- Strong understanding of the ecommerce customer journey, including acquisition landing experiences, onsite merchandising, product discovery, conversion optimization, retention touchpoints, and customer behavior
- Experience using ecommerce and customer data to identify opportunities, evaluate performance, and translate insights into business recommendations
- Knowledge of ecommerce merchandising, search and browse experiences, conversion-rate optimization, experimentation, and digital customer experience best practices
- Hands-on experience with Shopify and GA4
- Experience working within Shopify Plus strongly preferred
- Experience leading cross-functional initiatives and managing complex projects from strategy through execution, launch, and performance evaluation
- Experience managing external agencies, technology partners, or ecommerce vendors against defined goals and deliverables
- Strong communication and stakeholder-management skills
- Familiarity with AI-assisted workflow automation for ecommerce operations strongly preferred
- Must be able to commute to CALPAK’s office in Gardena, California
- Must work on-site Monday through Friday during the first three months, followed by CALPAK’s hybrid work schedule
Benefits
Comp & perks- Annual bonus plan
- Medical, Dental & Vision insurance
- 401K w/ company matching
- Life insurance & Disability coverage
- Accrued paid time off & floating holidays
- Monthly wellness credits
- Dog friendly office
- Employee discount