Senior Lifecycle Marketing Manager

Calm

Senior Lifecycle Marketing Manager at Calm responsible for lifecycle marketing programs across various channels. Drive user retention and engagement for the leading mental health app in the industry.

Posted 6/13/2026full-timeRemote • California, Minnesota, New York • 🇺🇸 United StatesSenior💰 $125,000 - $165,000 per yearWebsite

About the role

Key responsibilities & impact

Operate as a senior individual contributor with high autonomy, owning the lifecycle program end-to-end and partnering closely with the Lifecycle Marketing Technical Lead to translate strategic requirements into executed campaigns.
Own the end-to-end lifecycle strategy across email, push notifications, and in-app messaging to drive user onboarding, habit formation, subscription conversion, and win-backs.
Leverage data and analytics to inform audience segmentation, personalization tactics, and dynamic content approaches that enhance engagement and minimize churn.
Drive a rigorous A/B testing and experimentation roadmap across copy, creative, layout, timing, and frequency to constantly optimize channel performance.
Partner with Data Science and Product to leverage behavioral data, build sophisticated user cohorts, and implement automated, event-driven trigger campaigns.
Maintain a strong quality control framework for email deliverability, IP reputation, and push notification opt-in rates, ensuring compliant and high-performing operations.
Regularly analyze and report on lifecycle KPIs (Open Rates, CTR, DAU/MAU impact, Retention Curves, LTV) to senior leadership, turning data into actionable growth strategies.
Work closely with Content, Creative, Product, and Marketing Ops to ensure brand alignment, seamless technical execution, and compelling user experiences.
Own and evolve the lifecycle orchestration framework, including master routing logic across triggered, transactional, and scheduled campaign types; build, audit, and restructure complex multi-branch workflows in Iterable independently.
Lead the end-to-end campaign production workflow from brief to deployment, including creating detailed copy and visual briefs for editorial and creative partners, managing channel-specific asset requirements, and ensuring accurate field mapping to the marketing automation platform.
Maintain a documented experimentation repository and own the full test lifecycle—from hypothesis and holdout setup through result analysis and production rollout—including post-test transition planning with the Lifecycle Technical Lead.
Partner with Finance on lifecycle revenue forecasting, including building and maintaining forecast models by campaign category, managing reforecast cycles, and clearly communicating attribution methodology and its limitations to finance and leadership stakeholders.
Build and maintain operational documentation, campaign QA standards, launch checklists, naming conventions, and workflow governance—ensuring the lifecycle function continues to run predictably.

Requirements

What you’ll need

7+ years of hands-on experience in lifecycle marketing, customer retention, or growth marketing, with demonstrated ownership of complex, multi-channel programs in a D2C or subscription context.
Proven ability to operate independently in an IC role at senior level, with experience influencing cross-functional stakeholders and partnering with technical counterparts to drive program execution. This role does not have direct reports.

Benefits

Comp & perks

equity
comprehensive benefits
401k
flexible time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingcustomer retentiongrowth marketingA/B testingdata analyticsaudience segmentationcampaign productionemail deliverabilitymulti-channel programsmarketing automation

Soft Skills

independent contributorcross-functional collaborationinfluencing stakeholdersstrategic thinkingcommunicationproblem-solvingquality controlproject managementanalytical skillscreativity