CallRail

Demand Generation Marketing Manager

CallRail

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Design and execute full-funnel multi-channel marketing programs to generate quality free trials that results in new customers in our SMB verticals
  • Manage and report on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages, and velocity from inquiry to sold
  • Build and manage a calendar for demand generation programs
  • Ensure marketing tactics are used in an integrated manner -- channels include email, webinars, live and virtual events, social media, review sites, influencers, digital marketing, gift marketing, chat
  • Consistently identify and test new channels specific to your target audience
  • Obtain a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve results
  • Partner with Content Marketing, SEO, PR and social teams to ensure strategic and topical alignment across content creation, offers, and demand plans
  • Represent demand generation plans to a wide range of stakeholders, including sales teams and executives
  • Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements and performance
  • Align with overall company branding and awareness strategies

Requirements

  • Bachelor’s Degree required
  • Proven B2B SaaS Experience: Demonstrated success in building and executing measurable, high-impact demand generation programs, ideally within a high-volume, self-serve, or Product-Led Growth (PLG) model
  • Experience creating marketing programs to drive demand within any of our key SMB verticals: Real Estate, Home Services, Healthcare, Legal, Auto
  • Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel
  • Deep understanding and experience with lead generation, nurture tactics, buyer personas and lead scoring, and other key B2B marketing principles
  • Experience with marketing automation tools (Marketo preferred), customer relationship management tools (Salesforce preferred), and data visualization tools (Looker Studio preferred)
  • Excellent writing skills; ability to write and edit marketing copy
  • Strategy, project management, budget management, and financial skills
  • Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization
  • Obsessed with metrics - monitor results of campaigns, reporting, and optimizing for new and better campaigns.
Benefits
  • Healthcare (options covered at 100% for employees), Dental & Vision Coverage
  • Competitive HSA with company matching
  • Paid parental leave
  • Flexible vacation policy
  • 401K options with company dollar-for-dollar match
  • Employee stock options available from day one
  • $2,000 annual educational allowance
  • Catered lunch every Tuesday * an in-office perk
  • MARTA transportation or office parking expenses covered
  • Employee charitable donation company match, up to $500 annually
  • Regular company outings and events
  • Hybrid work options with $500 office stipend to set up your home office
  • Designated bike storage

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationlead generationbuyer personaslead scoringmarketing programsconversion optimizationsales funnel managementB2B marketing principlesProduct-Led Growth (PLG)high-impact marketing
Soft skills
writing skillsproject managementbudget managementfinancial skillsinterpersonal skillsinfluencing skillspartnership buildingstrategic alignmentstakeholder engagementmetrics obsession