Director, Product Marketing – SmartLife Managed Services

Calix

Director of Product Marketing leading market expansion for Calix SmartLife managed services, enabling broadband providers to enhance customer experiences. Overseeing product positioning, marketing initiatives, and stakeholder collaboration.

Posted 5/3/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $184,000 - $294,400 per yearWebsite

About the role

Key responsibilities & impact

Responsible for all solution positioning message-aligned content for SmartLife services, acting as subject matter expert for the extended GTM marketing team.
Lead and align their Product Marketing team to work within a matrix organization supporting multiple GTM teams delivering market-specific strategic offers.
Own the solution positioning and content creation to drive SmartLife growth in MSP/MDU markets and with large service providers with multi-vendor networks within North America and growth markets globally.
Responsible for new product introduction (NPI) and release marketing, establishing strategic communication and enablement efforts surrounding the release of new products and features or updates to existing product.
Work closely with key stakeholders in Sales, Success, Commercial Strategy, and Product teams.
Engage customers through 1:1 meetings, speaking engagements, and executive briefings.
Work closely with Calix executives to create compelling narratives and presentations that reinforce strategic goals.
Collaborate with the Product and Commercial Strategy teams to synthesize customer, market, and competitive feedback into structured input to the Calix product lifecycle.
Collaborate with Field Marketing and GTM teams to align solution strategy to marketing campaigns, sales enablement, events, communications channels, and customer listening activities.
Collaborate with content strategists to create compelling marketing collateral, including webpages, solution briefs, white papers, blogs, and customer presentations.

Requirements

What you’ll need

7-10 years relevant solution or product marketing experience
MBA preferred
Experience working for or marketing solutions to broadband service providers
Ability to grasp and translate technical capabilities into clear benefits
Thorough understanding of marketing and launch processes for hardware and software
Strong written communication and public speaking/presentation skills
Demonstrated track record of success in a fast paced, collaborative work environment
Able to support periodic bursts of travel up to 20% of time

Benefits

Comp & perks

Bonus
Total compensation package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

solution positioningcontent creationnew product introductionmarketing processeslaunch processescustomer feedback synthesismarket-specific strategic offersmulti-vendor networksmarketing collateral creationbroadband service marketing

Soft Skills

written communicationpublic speakingpresentation skillscollaborationstrategic communicationcustomer engagementnarrative creationstakeholder alignmentadaptabilityteam leadership

Certifications

MBA