Integrated Campaign Specialist

California Native Plant Society

Integrated Campaign Specialist developing and executing digital campaigns for CNPS’s conservation, policy, and organizational growth goals across multiple channels.

Posted 7/9/2026full-timeSacramento • California • 🇺🇸 United StatesMid-LevelSenior💰 $76,876 - $82,845 per yearWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop and execute integrated digital campaigns that support CNPS’s conservation, policy, and organizational growth goals.
Work across channels to engage diverse audiences, drive meaningful action, and continuously improve campaign performance through data and analysis.
Play a central part in translating priorities into coordinated campaigns that deliver results.
Contribute to coalition-based initiatives partnering with external organizations and providing both strategic recommendations and tactical implementation to advance shared goals.
Develop and distribute agendas for meetings and track and follow-up on action items.
Establish conversion funnels across multiple campaigns with end-to-end plans for engagement online.
Contribute to various coalitions' timely, coordinated, and proactive contributions.

Requirements

What you’ll need

At least 6 years of experience developing and executing digital campaigns, either in-house or at an agency.
A track record of driving measurable outcomes such as advocacy actions, donations, or audience growth.
Experience with CRM or digital engagement platforms (such as EveryAction, Blackbaud Luminate, NationBuilder, or similar tools).
Comfortable working in CMS platforms like WordPress.
Proficient user of analytics tools (e.g., Google Analytics, Search Console) to inform performance.
Strong writer who can translate complex topics into clear, engaging, and audience-appropriate content.
Familiarity with public policy, advocacy, or issue-based campaigns, or a strong interest in learning.
A bachelor’s degree is preferred. Relevant professional experience may substitute for a degree on a year-for-year basis.
Fluency in Spanish or other languages widely spoken in California is nice to have.

Benefits

Comp & perks

Compensation: A starting annual salary between $76,876.76 and $82,845.41. Reflecting CNPS's commitment to competitive, fair, and transparent compensation, we publish the full potential starting pay ranges for new hires and do not negotiate hiring bonuses.
Performance Based Compensation Increases: Employees may receive up to a 3.8% performance-based annual salary increase.
Health Insurance: 100% coverage of employee premiums for health (Kaiser or Anthem), life, dental, and vision insurance.
Retirement Plan: 401(k) plan with up to 6% matching contributions, available immediately upon employment.
Flexible Spending Accounts: Options for a Flexible Spending Account (FSA), Health Savings Account (HSA), Dependent Care Account (DCA), and Transportation Savings Account (TSA).
Paid Leave: 13 holidays, 12 sick/wellness days, and 15 vacation days.
Parental Leave: 12 weeks of paid supplemental parental leave, after one year of employment.
Work-from-Home Support: CNPS-issued laptop, a $750 home office stipend, and a $60/month telework stipend.
Employee Assistance Program (EAP): Comprehensive support for employees and their families.
Professional Development: Annual budget of $500 and 32 hours for professional development opportunities.
Team Building: Attendance at semiannual staff team-building events.
Community: Complimentary CNPS Society membership.
Meaningful Impact: Join a team where your work genuinely supports the planet – cape optional!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital Campaign ExecutionData AnalysisConversion Funnel EstablishmentAudience Engagement StrategiesCampaign Performance Improvement

Soft Skills

Strong Writing SkillsStrategic RecommendationsCollaborationProactive Communication