Demand Generation Manager
California Medical Evaluators
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $105,000 per year
Job Level
Senior
Tech Stack
SQL
About the role
- Own MDpanel’s national demand generation and lead acquisition strategy across IME, QME, and related markets.
- Define buyer personas, segmentation, and multi-channel acquisition plans.
- Collaborate with Sales leadership to translate revenue targets into funnel and pipeline goals.
- Manage budget allocation across paid media, events, and content programs.
- Build and optimize integrated demand gen campaigns across paid social, search, SEO/SEM, email automation, and content marketing.
- Produce outbound and inbound marketing assets.
- Manage list segmentation, lead scoring, routing, and automation workflows in CRM/marketing automation systems.
- Define and track MQL, SQL, CPL, CAC, and pipeline contribution metrics.
- Analyze channel performance and run A/B tests to improve lead and pipeline conversion rates.
- Build dashboards and deliver monthly and quarterly performance reviews to leadership.
- Partner with SDR, Sales, Provider Relations, and Physician Recruiting to support acquisition initiatives.
Requirements
- 4-8 years of B2B demand generation or performance marketing experience
- Proven track record of generating measurable pipeline impact across multi-channel campaigns
- Proficiency in marketing automation and CRM platforms
- Strong understanding of digital channels, SEO/SEM, LinkedIn advertising, email marketing, and ABM approaches
- Strong analytical skills and comfort working with dashboards and campaign data
- Excellent communication and cross-functional collaboration abilities
- Highly organized, self-directed, and able to thrive in a scaling, fast-paced environment.
Benefits
- Bonuses
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationlead acquisitionbuyer personasmulti-channel acquisitionSEOSEMemail marketingA/B testinglead scoringpipeline metrics
Soft skills
analytical skillscommunicationcross-functional collaborationorganizational skillsself-directedadaptabilitystrategic thinkingproblem-solvingtime managementleadership