California Medical Evaluators

Lead Generation

• Own MDpanel’s national demand generation and lead acquisition strategy across IME, QME, and related markets.
• Define buyer personas, segmentation, and multi-channel acquisition plans.
• Collaborate with Sales leadership to translate revenue targets into funnel and pipeline goals.
• Manage budget allocation across paid media, events, and content programs.
• Build and optimize integrated demand gen campaigns across paid social, search, SEO/SEM, email automation, and content marketing.
• Produce outbound and inbound marketing assets.
• Manage list segmentation, lead scoring, routing, and automation workflows in CRM/marketing automation systems.
• Define and track MQL, SQL, CPL, CAC, and pipeline contribution metrics.
• Analyze channel performance and run A/B tests to improve lead and pipeline conversion rates.
• Build dashboards and deliver monthly and quarterly performance reviews to leadership.
• Partner with SDR, Sales, Provider Relations, and Physician Recruiting to support acquisition initiatives.

Demand Generation Manager

Financial Planning and Analysis

• Build and own financial models for forecasting, budgeting, and long-range planning
• Partner with business leaders to manage expenses and identify revenue opportunities
• Develop and automate reporting tools (Excel, Power BI, SQL a plus)
• Implement and optimize FP&A systems and tools to support automation and scale
• Deliver strategic financial insights to cross-functional teams and executive leadership
• Support M&A modeling, scenario planning, and integration efforts
• Create and maintain KPI dashboards across departments
• Lead monthly and quarterly variance analysis and performance reporting

FP&A Director

Data Scientist

• Train models using millions of pages of documents to interpret and summarize a range of medical records
• Work with open source LLMs to build in-house capabilities that will help assist doctors, customers, and employees
• Take advantage of massive amounts of data to understand how our customers interact with our product and service offerings
• Lead the design, analysis, and interpretation of projects from data requirement gathering to data processing, modeling, and recommendations
• Proactively identify opportunities to improve the experience of doctors on the MDpanel family of apps using data science
• Effectively communicate insights and recommendations to business leaders and influence strategic decision-making
• Frequently switch between on-the-ground tactical execution and high level strategy

Data Engineer

• Work with our data teams to ensure data is flowing accurately through data creation to our presentation layers.
• Improve our Data Engineering stack through containerization, data modeling, developing our ETL pipelines, and more.
• Use your expertise in data modeling to design, build and maintain our analytics data warehouse that provides clean, accurate, and robust data sets to be leveraged for reporting, analytics, and machine learning initiatives.
• Work with stakeholders and translate their needs and expectations into action items and deliverables.
• Participate in our on-call rotation.
• Be a good teammate.

Senior Data Engineer

QA Engineer

• Review medical-legal reports following MDpanel's QA Best Practice Guidelines
• Verify the completeness and accuracy on all Medical-Legal reports
• Ensure all reports comply with all current CA Labor Code and Case Law changes
• Review impairment discussions and analysis and include Almaraz/Guzman and Kite analysis where appropriate
• Provide consultation to physicians as needed regarding findings on impairment, apportionment, temporary and permanent disability
• Assist in preparing physicians for depositions
• Review and assess medical records

Demand Generation Manager

FP&A Director

Data Scientist

Senior Data Engineer

Quality Assurance Specialist