Senior Specialist, Salesforce Marketing Cloud

California Closets

full-time

Posted on: 9/14/2025

Origin: • 🇺🇸 United States • Arizona

✨ AI Apply

💰 $85,000 - $110,000 per year

Senior

Cloud

About the role

Drive California Closets’ email marketing program and deliver technically-advanced email campaigns to enhance customer engagement and business results
Build advanced multi-step customer journeys, automated workflows, dynamic content, and system integrations using Salesforce Marketing Cloud
Create and troubleshoot automated workflows and data processes to support real-time, triggered messaging
Build and manage Data Extensions, conduct data imports/exports, and use AMPscript for personalization
Support integration between Marketing Cloud and Salesforce CRM (Marketing Cloud Connect) for triggered sends and personalization
Submit creative briefs and partner with creative and marketing teams to take emails from concept to delivery
Help develop and maintain the monthly/quarterly email content calendar
QA all email assets (lists, subject lines, content blocks, links, dynamic fields, images) across devices and clients before launch
Use Salesforce Marketing Cloud Intelligence Reports and Google Analytics (G4) to analyze performance and create dashboards
Report to the Senior Director, Relationship Marketing (CRM) and work cross-functionally with marketing, analytics, and CRM teams

Bachelor’s degree in Business, Marketing, Analytics, or related field
Salesforce Certified Marketing Cloud Email Specialist
Salesforce Certified Marketing Cloud Administrator
5-7 years of professional hands-on email marketing experience
Advanced experience building, managing, and optimizing email campaigns within Salesforce Marketing Cloud
Hands-on experience with Journey Builder, Automation Studio, Audience Builder, and Content Builder
Proficient building Data Extensions, Contact Builder, and using Data Views
Experience with Marketing Cloud Connect and integrating SFMC with Salesforce CRM for triggered sends and real-time personalization
Proficient with AMPscript, HTML, CSS, and responsive email design
Experience creating and troubleshooting automated workflows, triggered messaging, and real-time data processes
Strong analytical capabilities and experience with Salesforce Marketing Cloud Intelligence Reports
Experience with Google Analytics (G4) or similar web analytics platforms
Strong Excel skills for data manipulation, charts, and pivot tables
Proficiency in Figma for email design collaboration, proofing, and QA
Thorough QA skills across devices and email clients
Strong project management and cross-functional collaboration skills
Experience ideally at an agency or within a premium lifestyle brand