Marketing Operations Manager

Calero

Marketing Operations Manager at Calero overseeing marketing automation and technology integration. Responsible for multi-channel campaigns and supporting Account-Based Marketing (ABM) initiatives.

Posted 5/21/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $90,000 per yearWebsite

Tech Stack

Tools & technologies

CloudWordPress

About the role

Key responsibilities & impact

Build, deploy, and optimize multi-channel marketing automation campaigns including email programs, nurture tracks, and lifecycle workflows.
Configure and maintain Pardot automation rules, engagement studio programs, dynamic lists, scoring models, and segmentation strategies.
Manage campaign execution from campaign setup through performance analysis and optimization.
Maintain and optimize the integration between Pardot and Salesforce, ensuring accurate lead flow, campaign attribution, and reporting.
Build and optimize landing pages and forms using Unbounce and WordPress.
Monitor campaign performance using Salesforce and Pardot reporting dashboards.
Support execution of Account-Based Marketing (ABM) campaigns targeting high-value accounts.

Requirements

What you’ll need

3–5 years of experience in marketing automation, marketing operations, or digital marketing technology roles.
Hands-on experience with Pardot (Marketing Cloud Account Engagement).
Experience working within Salesforce CRM for campaign tracking, reporting, and lead management.
Proficiency in HTML and CSS for email template and landing page development.
Experience building and optimizing landing pages using Unbounce.
Experience managing or updating content within WordPress.
Strong understanding of lead lifecycle management, segmentation, and nurture strategies.
Experience with marketing analytics, campaign reporting, and performance optimization.

Benefits

Comp & perks

Health insurance
401(k) retirement plans
Paid time off
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationPardotSalesforce CRMHTMLCSSUnbounceWordPresscampaign reportingperformance optimizationlead lifecycle management