Creative Strategist

Calendly

Creative Strategist responsible for Ad Creative production for clients on Meta and TikTok. Developing strategies, copywriting, and client communication to enhance performance.

Posted 5/20/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

As a Creative Strategist, you are responsible for producing ad creatives on Meta and TikTok for our clients.
You act as the primary point of contact for our clients, developing and optimizing ad creatives to improve their performance.
You create and implement creative strategies for the advertising of leading Direct-to-Consumer brands on Meta, TikTok & YouTube.
You develop copy and communication strategies and continuously refine them.
You are responsible for designing and planning creative tests.
You are responsible for copywriting for video and static ads.
You communicate directly with your clients and take ownership of client relationships.
You evaluate creative tests and account performance using relevant KPIs.
You lead regular alignment and strategy calls with clients.

Requirements

What you’ll need

At least 3–5 years of experience with Facebook / Instagram / TikTok Ads.
Prior experience in an agency environment, project management, and independently managing client accounts.
Some experience leading small teams (minimum 2–3 people).
Strong ability to create copy strategies, conduct research, and a solid audience-first mindset.
You dive deep into target audiences analytically and strategically and know how to excite them about a product.
You are a social media enthusiast, familiar with current trends and able to adapt them effectively.
You assess your work based on data and are proficient with the Ads Managers of Meta and TikTok.

Benefits

Comp & perks

Fast-growing, motivated team.
Remote work and a modern working environment.
Urban Sports Club membership.
Regular team events, both virtual and in-person.
Company-provided MacBook and Apple accessories.
Internal and external training and development opportunities.
A close-knit team that supports each other and enjoys growing together.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingad creative productioncreative strategy developmentperformance optimizationKPI evaluationaudience researchproject managementdata assessment

Soft Skills

client relationship managementteam leadershipcommunicationstrategic thinkingadaptability