Senior Director, Growth Marketing

Calendly

Senior Director of Growth Marketing leading customer acquisition, retention, and revenue growth initiatives at Calendly. Developing data-driven strategies for high-growth product marketing efforts.

Posted 5/5/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $210,344 - $315,516 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy.
Develop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement.
Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution.
Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion.
Lead annual and quarterly growth planning, forecasting, and budget allocation.
Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy.
Own the website end to end, defining goals and a roadmap to achieve them.
Oversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships.
Establish a culture of experimentation through A/B testing and performance optimization.
Build, mentor, and lead a high-performing growth marketing team.

Requirements

What you’ll need

10+ years of progressive experience in growth marketing, demand generation, or performance marketing.
5+ years of leadership experience managing high-performing marketing teams.
Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments.
Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution.
Strong analytical skills with experience using tools such as Google Analytics, Tableau, HubSpot, Marketo, or similar platforms.
Experience managing significant marketing budgets and delivering measurable ROI.
Excellent leadership, communication, and stakeholder management skills.

Benefits

Comp & perks

Top Performer Bonus program
Equity awards
Competitive benefits

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

growth marketingdemand generationperformance marketingcustomer acquisitioncustomer retentionlifecycle marketingfunnel optimizationattributionA/B testingperformance optimization

Soft Skills

leadershipcommunicationstakeholder managementanalytical skillsmentoring