Senior Communications Analyst – Social Media

Caju

Analista sênior de comunicação social fortalecendo a presença da Caju, empresa brasileira de tecnologia. Criando conteúdos, campanhas e narrativas para Instagram, LinkedIn e TikTok.

Posted 8/19/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media strategy, content creation, and performance analysis, with a strong focus on collaboration across marketing teams and the ability to leverage AI tools for enhanced creativity. Proficient in audiovisual production, including scripting, filming, and editing, while maintaining alignment with brand narratives and communication goals.

Highest-signal resume keywords

Social Media StrategyContent CreationAudiovisual ProductionPerformance AnalysisCollaboration with Marketing Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationSocial Media MetricsScriptingBasic Video EditingBrand AmplificationData AnalysisCreative Narrative DevelopmentOpportunity MappingPerformance OptimizationInternet-Culture Awareness

Soft Skills

Excellent WritingStorytellingOrganizational SkillsExecution OrientationCollaboration

Tools & Technologies

AI ToolsCreative ToolsEditing ToolsSocial Media Platforms

Industry Keywords

B2BSaaSTechnology CompaniesIntegrated ProjectsBrandingProduct MarketingCustomer MarketingPRDemand GenerationUser-Generated Content

About the role

Key responsibilities & impact

Co-create the social media communication strategy and content calendar, proposing topics, formats and initiatives.
Conceptualize, create and publish content for Instagram, LinkedIn and TikTok, translating brand strategies, campaigns, launches, business topics and trends into creative narratives.
Use AI tools to accelerate and enhance the creative process.
Develop and oversee audiovisual productions, writing scripts, capturing footage and performing basic edits when necessary.
Co-create with the internal team, production companies and creative partners from briefing to publication.
Plan and execute brand amplification initiatives with creators, clients, partners and UGC.
Monitor organic and paid performance, tracking KPIs and turning data into hypotheses for content, promotion, format and messaging.
Work collaboratively with Brand, Product Marketing, Customer Marketing, PR, Demand Generation and other teams.
Maintain consistency between strategy, narrative and execution.
Interact with senior leadership on sensitive matters.

Requirements

What you’ll need

Experience with content, social media, branding or communications.
Excellent writing, storytelling and internet-culture awareness, with the ability to turn strategies, campaigns and complex topics into relevant communications focused on social media.
A 360° view of institutional communication processes, from opportunity mapping to go-to-market, including alignment with internal stakeholders.
Experience creating audiovisual content for social media, including scripting and the autonomy to capture footage and perform basic edits when needed.
Knowledge of social media metrics, distribution and paid media, with the ability to discuss performance and content optimization.
Highly execution-oriented, organized and collaborative profile, with experience working with different marketing teams, production companies and creative partners.
Regular use of AI tools for research, creation, production and content editing.
Must be based in São Paulo (city) or the metropolitan area.
Availability for in-person participation in team events, brand activations and content capture/recording days.
Preferred: experience in B2B, SaaS or technology companies.
Preferred: experience on integrated projects across Branding, Product Marketing, Customer Marketing, PR and Demand Generation.
Preferred: having created or developed owned content channels (Instagram, LinkedIn, TikTok or YouTube).
Preferred: art direction skills, with proficiency in creative and editing tools.
Preferred: filmmaking and/or photography experience.

Benefits

Comp & perks

Collaborative and fun work environment
Remote work
In-person participation in team events, brand activations and content capture/recording days