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Salesforce Analyst – Marketing Cloud
Caixa Vida e PrevidênciaAnalista Salesforce responsible for developing and optimizing marketing solutions using Salesforce Marketing Cloud. Supporting technical aspects of business areas at Caixa Vida e Previdência.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio, while leveraging AMPscript, SQL, and HTML/CSS for campaign optimization and data integration. Proven ability to manage large data volumes and ensure campaign performance through analytical and collaborative approaches.
Highest-signal resume keywords
Salesforce Marketing CloudAMPscriptSQLEmail StudioAPI Integrations
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email StudioJourney BuilderAutomation StudioContact BuilderAMPscriptSQLHTML/CSSREST APISOAP APIData Integration
Soft Skills
AnalyticalOrganizedCollaborative
Tools & Technologies
Sales CloudService CloudExperience CloudCopadoGearset
Certifications & Qualifications
Marketing Cloud Email SpecialistMarketing Cloud ConsultantPlatform Developer I
Industry Keywords
Campaign PerformanceDeliverabilityTraceabilityGovernanceAutomated Campaigns
Tech Stack
Tools & technologiesCloudSOAPSQL
About the role
Key responsibilities & impact- Design and implement technical solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
- Develop customizations using AMPscript, SQL, and HTML/CSS
- Create, maintain, and optimize automated campaigns, customer journeys, and advanced segmentations
- Work on data integrations with other Salesforce clouds (Sales Cloud and Service Cloud) and external systems via REST/SOAP APIs
- Ensure campaign performance, deliverability, traceability, and governance
- Support business areas with technical guidance, best practices, and continuous platform improvements
Requirements
What you’ll need- Solid experience with Salesforce Marketing Cloud
- Proficiency in Email Studio, Journey Builder, Automation Studio, and Contact Builder
- Advanced knowledge of AMPscript, SQL, and HTML/CSS
- Experience with API integrations (REST/SOAP)
- Experience in corporate environments handling large volumes of data
- Analytical, organized, and collaborative profile
- Salesforce certifications (Marketing Cloud Email Specialist, Marketing Cloud Consultant, Platform Developer I) - Preferred
- Experience with Sales Cloud, Service Cloud, or Experience Cloud - Preferred
- Familiarity with Salesforce DevOps tools (Copado, Gearset) - Preferred
Benefits
Comp & perks- Profit sharing
- Flexible working hours
- Meal and grocery allowances
- Wellhub
- Transportation allowance
- Health insurance
- Dental plan
- Pharmacy assistance
- Childcare and nanny assistance
- Life insurance
- Travel insurance
- Retirement plan
- Maternity kit
- Maternity leave
- Paternity leave