Sportsbook Customer Retention Manager
Caesars Entertainment
full-time
Posted on:
Location Type: Hybrid
Location: Jersey City • New Jersey • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Plan and coordinate customer acquisition offers in tandem with established customer retention strategies.
- Develop monthly promotional calendars and tentpole marketing plans on national and local basis driven by corporate priorities, customer feedback, and analytics.
- Work together analytics teams to review business performance and develop actionable recommendations for promotion campaigns to optimize spend and yield.
- Oversee a team of associates, setting direction on reinvestment and budget.
- Implement A/B tests to refine processes and integrate learnings, working with CRM, Technology/Product, VIP, and other stakeholders.
- Support leadership teams in building new state launch roadmaps based on learnings from prior launches and feedback from customer support, field marketing, and other departments.
- Coordinate with adjacent marketing functions to integrate approved strategies and recommendations into structured calendars and marketing plans.
- Present key insights, learnings, and financials to leadership and the wider organization.
Requirements
- Bachelor’s degree in Marketing, Finance, Business, Statistics or related field required.
- Minimum four years of experience in marketing, consulting, finance, or analytics; sports betting and digital preferred.
- Experience with customer management software such as, but not limited to, Optimove.
- Strong communication and organizational skills.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer acquisitioncustomer retention strategiespromotional calendarsmarketing plansA/B testinganalyticsbudget managementperformance optimizationdata analysisCRM
Soft skills
communicationorganizationalleadershipteam managementcollaborationpresentation skillsstrategic planningproblem-solvingadaptabilitycustomer feedback integration