Caesars Entertainment

A/B Testing Web Developer II

Caesars Entertainment

full-time

Posted on:

Location Type: Hybrid

Location: Las Vegas • Nevada • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Manage and implement testing and personalization efforts from development to deployment/launch based on customer segmentation studies and interactions of each consumer with the business and/or website in partnership with business owners
  • Own the requirements for our A/B testing solution and will act as the Subject Matter Expert (SME) for personalization and testing from a technical implementation standpoint
  • Create & execute personalizations, A/B tests, multivariate tests, etc. in the digital channel based on business needs and goals using Adobe Target
  • Front end development will be required in JS and CSS primarily to build experiences for testing and personalizations that cannot be accomplished in the VEC (Visual Experience Composer) within Adobe Target
  • Develop processes and repeatable patterns that other teams can use to easily integrate their digital products with Adobe Target
  • Test, track and analyze ongoing personalizations to ensure optimum performance
  • Collaborate with product owners, hotel strategy, booking engine, and web development teams to develop and execute new testing opportunities
  • Assist in creating testing and personalization documentation for the Optimization team using Confluence and JIRA
  • Provide strategic recommendations based on test results and user behavior analysis
  • Drive adoption and own a backlog of potential test and personalization designs based on industry standards
  • Create audiences utilizing both mBox parameters and imported data from our CDP, Hightouch and is also responsible for knowing the difference between the two for audience use cases
  • Assist with Adobe Target implementation via Adobe Tags or WebSDK as needed – you will be the implementation expert
  • Provide functional and technical expertise to support business applications and underlying processes
  • Work well with the team to ideate, prioritize, estimate, execute, and launch tests by aligning on priorities, proactively avoiding obstacles, and addressing issues as they arise

Requirements

  • 6+ years’ experience working hands on in front end web development and a strong, demonstrable knowledge of HTML, JavaScript, and CSS are required
  • 6+ years’ experience with Adobe Target or similar testing platforms
  • 2+ years’ experience with Adobe Analytics or similar analytics platforms
  • Proficiency in JIRA, Confluence, and MS Office including PowerPoint, Excel, and Word
  • Strong analytical and problem-solving mindset
  • Ability to clearly and effectively communicate both orally and in writing, including up to senior executives
  • Ability to work with minimal supervision and cross-divisionally to accomplish goals
  • Ability to meet deadlines, prioritize, and adapt to evolving business needs
  • Understanding of digital retail operations (marketing channels, targeting and personalization, digital merchandising, site production)
  • Must desire to work in a collaborative environment and help train/educate others across the team
  • Solution oriented; positively impacts the environment of his or her direct team and Marketing department
  • Bachelor's degree required
Benefits
  • flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
HTMLJavaScriptCSSA/B testingmultivariate testingAdobe TargetAdobe Analyticsdata analysisdigital personalizationfront end development
Soft skills
analytical mindsetproblem-solvingcommunicationcollaborationtime managementadaptabilitytrainingsolution-orientedprioritizationindependence
Certifications
Bachelor's degree