Director of VIP Sports Strategy, Reactivation

Caesars Entertainment

Director of VIP Sports Strategy and Reactivation at Caesars Digital overseeing Reactivation Team. Managing VIP Program strategy and customer reengagement initiatives.

Posted 6/11/2026full-timeJersey City • New Jersey • 🇺🇸 United StatesLead💰 $135,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Partner in the strategic vision for VIP Program. Lead and develop our Reactivation Team.
Manage current Reactivation Team of 2. This includes operating cadence, meetings, deliverables, etc.
Design and prioritize customer segments for reactivation. These are executed around a few key variables.
Identify friction points in workflows and implement practical solutions that improve speed, consistency, and effectiveness for anything touching Reactivation or VIP.
Handle unique and dynamic client situations with sound judgement and an emphasis on “white-glove service”. Step in to support or solve the team and guest issues directly, when needed.
Partner on KPIs and performance tracking to drive measurable outcomes.
Contribute to VIP Knowledge & SOP’s by documenting best practices and other key information.
Identify compliance risks and take actions necessary to eliminate or minimize risks.
Champion within the organization a commitment to honesty, integrity, and responsible corporate behavior.

Requirements

What you’ll need

Bachelor’s degree in Marketing or Business preferred.
Proven ability to effectively collaborate as well as manage and motivate a sales workforce.
Strong analytical skills. Ability to develop and communicate guest insight findings and recommendations, creating actionable strategies for sales functions.
Ability to work independently and manage multiple initiatives and projects.

Benefits

Comp & perks

medical, vision, and dental insurance
life insurance
disability insurance
a 401(k)-matching program
paid Flexible Time Off
paid company holidays

ATS Keywords

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Soft Skills

leadershipcollaborationmotivationanalytical skillscommunicationproblem-solvingindependenceproject managementcustomer servicestrategic vision

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business