Director of Lifecycle Marketing – Sports
Caesars Entertainment
full-time
Posted on:
Location Type: Hybrid
Location: Las Vegas • Nevada • United States
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Salary
💰 $96,400 - $154,770 per year
Job Level
About the role
- Develop the end-to-end lifecycle marketing strategy across Caesars Sportsbook onboarding, acquisition, retention, and cross-sell.
- Manage and mentor the new Lifecycles team members fostering an environment featuring advanced automated campaigns, high performance, and accountability.
- Monitor and oversee all of Caesars Sportsbook lifecycle campaigns while continuously optimizing the strategy and performance
- Advance our digital marketing campaigns strategy while collaborating with the Sportsbook marketing teams and our MarTech partners, Optimove.
- Develop personalized marketing strategies with automated campaigns designed to effectively engage players effectively within their lifecycle stage
- Originate and optimize a test and experimentation workflow across each of the marketing channels to continuously improve campaign performance and KPIs
- Collaborate with cross-functional teams across Caesars Sportsbook to effectively communicate upcoming calendar events, product releases, and important communications
Requirements
- 5+ years of lifecycle marketing management experience; deep understanding of data and how it relates to marketing KPIs
- Strong MarTech and CRM fluency in campaign execution and workflows; preferably in Optimove
- Detail oriented professional with experience building lifecycle marketing strategies using data
- Bachelor’s degree required, concentration in Marketing preferred.
- Strong communication, leadership, and strategic thinking skills.
- Cross-functional collaborative team player with strong marketing team management skills.
- Prior experience in iGaming, hospitality, or marketing agencies strongly preferred.
- Professional appearance and ability to foster positive relationships across teams.
Benefits
- medical, vision, and dental insurance
- life insurance
- disability insurance
- a 401(k)-matching program
- paid Flexible Time Off
- paid company holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle marketingcampaign executiondata analysisKPI optimizationautomated campaignstest and experimentation workflowpersonalized marketing strategiesmarketing strategy developmentperformance monitoring
Soft Skills
leadershipstrategic thinkingcommunicationcollaborationdetail orientedteam managementmentoringaccountabilityrelationship building
Certifications
Bachelor’s degree in Marketing