
Vice President, Brand Strategy and Marketing
Caesars Entertainment
full-time
Posted on:
Location Type: Remote
Location: New Jersey • United States
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Salary
💰 $200,000 - $225,000 per year
Job Level
Tech Stack
About the role
- Oversee a collection of digital-first brands- Caesars Sportsbook®, Caesars Palace Online Casino®, William Hill®, World Series of Poker®, Horseshoe Online Casino®, and Tropicana Online®.
- Build and maintain clear brand foundations: positioning, visual identity, voice, and enduring creative platforms.
- Translate business strategy into culturally relevant, insight-led marketing initiatives that drive affinity, engagement, and commercial results.
- Build annual strategic marketing plans in partnership with business and creative leaders.
- Develop sharp, insight-driven briefs that clearly articulate the challenge and spark world-class creative thinking.
- Lead internal teams and agencies to deliver powerful, full funnel content across paid, owned, and earned channels.
- Ensure the brand’s ethos is consistently expressed across every guest touchpoint.
- Guide creatives and producers to think boldly and move with speed while reinforcing excellence, collaboration, and accountability.
- Partner closely with cross-functional stakeholders to ensure unified storytelling across all consumer touch points.
- Turn major cultural and brand-owned moments into opportunities for breakthrough storytelling and commercial success.
- Create partnerships with tastemakers, entertainers, athletes, and creators who can amplify relevance and expand reach.
Requirements
- 10+ years of senior marketing leadership with a track record of revitalizing heritage brands and building culture-driving campaigns, activations, and partnerships.
- A portfolio demonstrating exceptional strategic thinking and creative excellence.
- Proven ability to translate consumer insights into compelling opportunities and inspiring briefs.
- A natural storyteller who communicates ideas with clarity, precision, and energy.
- A leader who elevates creative work through thoughtful, motivating feedback.
- Ability to operate seamlessly between high-level brand vision and hands-on execution.
- A balanced, open, and analytical mindset-you connect business, product, and brand strategy to generate true insight.
- Strong influence and alignment-building skills across a matrixed organization.
- Demonstrated experience mentoring, developing, and inspiring multi-disciplinary teams.
- A builder’s mentality-improving processes, elevating standards, and creating systems that unlock great work at scale.
- A steady, optimistic, collaborative approach, especially in high-velocity environments.
Benefits
- medical, vision, and dental insurance
- life insurance
- disability insurance
- a 401(k)-matching program
- paid Flexible Time Off
- paid company holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategic marketingbrand positioningcreative platformsinsight-driven marketingcontent creationcampaign developmentconsumer insightsstorytellingportfolio managementpartnership development
Soft Skills
leadershipcommunicationcollaborationanalytical mindsetinfluence buildingmentoringcreative feedbackoptimismadaptabilityproblem-solving