CRM Analyst, Mid-level

Caedu

Analista de CRM na Caedu, varejista de moda com lojas e e-commerce nacional. Transformando dados de clientes em segmentações, métricas e campanhas para aumentar retenção e valor.

Posted 8/19/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Proficient in customer behavior analysis and CRM strategy development, with expertise in data manipulation, exploratory data analysis, and performance measurement. Skilled in utilizing advanced SQL, Excel, and data visualization tools to derive actionable insights from large datasets.

Highest-signal resume keywords

Advanced SQLData Visualization ToolsExploratory Data AnalysisCustomer AnalysisKPI Definition and Monitoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ManipulationCustomer Behavior MetricsCohort AnalysisChurn AnalysisSegmentation MethodologiesApplied StatisticsA/B TestingPythonRCRM Platforms

Soft Skills

Clear CommunicationAnalytical ThinkingCollaboration

Tools & Technologies

Power BITableauCRM Platforms

Industry Keywords

RetailE-commerceCustomer LifecycleRFMLTV

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Build analyses of customer behavior and customer base performance.
Develop segmentations and audiences for CRM strategies.
Extract, manipulate and process large volumes of data.
Create and evolve CRM and customer behavior metrics.
Measure campaigns considering conversion, incremental impact, revenue, average ticket, frequency and retention.
Design analyses for test and control groups.
Develop cohort, recurrence, frequency, churn, reactivation and customer lifecycle analyses.
Identify behavior patterns and activation opportunities within the customer base.
Support cluster analyses and behavioral segmentations.
Build dashboards and monitoring tools for CRM.
Perform exploratory analyses and ad hoc investigations to answer business questions.
Support the definition of criteria and rules for audience building.
Ensure quality and consistency of the data used in analyses.
Work in partnership with CRM, Marketing, E-commerce, Product, BI/Data and business areas.
Translate complex analyses into clear, actionable recommendations.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Information Systems, IT or related fields.
Advanced SQL.
Advanced Excel.
Experience with large datasets.
KPI definition and monitoring.
Exploratory data analysis.
Knowledge of applied statistics for business.
Experience with data visualization tools such as Power BI, Tableau or similar.
Experience in customer analysis, campaigns or consumer behavior.
Python or R for data analysis (desirable).
Knowledge of CDP and CRM platforms (desirable).
Experience with A/B testing, control groups and incremental impact analysis (desirable).
Familiarity with segmentation methodologies, clustering and propensity models (desirable).
Experience in retail or e-commerce (desirable).
Knowledge of concepts such as RFM, LTV, churn, cohort and customer lifecycle (desirable).

Benefits

Comp & perks

Medical insurance
Dental insurance
Transportation allowance
Meal allowance
Profit-sharing (per company policy)
Day off on your birthday
Discount on Caedu products
Educational partnerships
Partnership with Sesc
Pharmacy partnership/discount
Gympass
Telemedicine
Maternity support program — guidance and support during the maternity period
Personal coaching program
Career development track
Online learning platform