Cadwell

Content Marketing Specialist – Electrodes, Supplies, & Accessories

Cadwell

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $75,000 - $95,000 per year

About the role

  • Lead content strategy and execution for Cadwell’s electrodes and accessories line, focusing on driving demand and recurring revenue for device consumables
  • Create, update, and optimize product descriptions for the company e-store and catalogs
  • Develop and manage a multi-channel social media strategy, including paid social campaigns, to drive traffic to e-store listings
  • Partner with regulatory and quality teams to ensure marketing collateral meets compliance standards and quality requirements
  • Collaborate with product managers, clinical educators, engineer, sales, and regulatory to develop brochures, catalogs, and specification sheets
  • Manage targeted email campaigns to nurture leads and encourage repeat consumable purchases
  • Monitor industry trends and leverage AI tools to scale content production
  • Ensure the Cadwell brand voice remains consistent across all global accessory promotions and internal communications

Requirements

  • Bachelor’s degree in marketing, communications, or related field
  • 3+ years of related experience in marketing communications, ideally in a B2B setting
  • Experience working in a highly-regulated industry; medical device or healthcare experience preferred
  • Portfolio or relevant writing samples demonstrating ability to translate technical concepts into compelling marketing copy
  • Professional writing and editing skills with strict adherence to standardized style guides (e.g. AMA or AP Style)
  • Proficiency in managing content within e-commerce and Content Management System (CMS)
  • Familiarity with paid social advertising (LinkedIn and Meta Ads Manager) and audience targeting
  • Experience with marketing automation platforms (Salesforce Account Engagement)
  • Working knowledge of Adobe Creative Suite (InDesign, Photoshop)
  • Proficiency in marketing project management tools to manage competing priorities and deadlines (Monday.com)
Benefits
  • Health insurance
  • Retirement plans
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategyproduct description optimizationsocial media strategyemail campaign managementwriting and editingcontent managementmarketing automationAdobe Creative Suiteproject management
Soft Skills
collaborationcommunicationleadershiporganizational skills