Digital Marketing

• Partner with marketing teammates, product managers, software UI/UX designer, IT, support contractors, sales teams, and regulatory affairs to develop, maintain and support a robust brand guideline.
• Ensure all marketing materials and digital campaigns comply with medical device regulations (e.g., FDA, EU MDR) and industry standards, collaborating with regulatory affairs teams as needed.
• Develop and report a measurement system to capture results of key digital campaigns and inform future marketing efforts.
• Adapt digital marketing campaigns and brand guidelines for international markets, ensuring cultural relevance and compliance with regional regulations.
• Design and produce a wide range of digital marketing materials across multiple platforms (web, social, email) that adhere to brand guidelines and maintain consistency in visual style, typography, and color palette across all digital touchpoints.
• Collaborate with content creators to ensure all web content is visually appealing, well-organized, and optimized for digital consumption.
• Implement SEO best practices for website content and digital assets to improve organic search rankings.
• Assist with keyword research, industry trends and competitive analysis.
• Leverage AI tools for personalization and targeting in digital marketing campaigns to enhance engagement with healthcare professionals and optimize lead generation efforts.
• Stay up-to-date with emerging technologies, including AI, and explore how they can be applied to enhance marketing strategies, improve campaign performance, and drive innovation.
• Perform other duties as requested, directed, or assigned.

Graphic Designer – Digital Marketing Manager

Digital Marketing Specialist

Digital Marketing Manager

Intern – Online Marketing

Digital Marketing Account Manager

Senior Director, Digital Marketing