CadRemit

Customer Success Manager

• Own the end-to-end customer journey: onboarding, activation, engagement, retention, and reactivation.
• Design, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging.
• Segment users based on behavior, demographics, and wallet activity to deliver personalized and relevant messaging.
• Analyze user behavior and lifecycle metrics to identify drop-offs and friction points.
• Run A/B tests and experimentation on messaging, timing, and campaign flows to improve retention and repeat transactions.
• Collaborate with Product, Growth, and Data teams to align lifecycle initiatives with business objectives.
• Ensure all campaigns comply with regulatory requirements, financial promotion guidelines, and data privacy standards.
• Develop strategies to increase wallet funding, transaction frequency, and long-term engagement.

CRM & Lifecycle Marketing Manager

Performance Marketing

• Manage and optimize paid acquisition channels including Google Ads, Meta Platforms, and TikTok
• Scale user acquisition while maintaining target Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratios
• Optimize the full conversion funnel from ad engagement to funded wallet
• Plan and execute A/B tests across ad creatives, landing pages, and campaign messaging
• Monitor campaign performance using attribution and analytics tools such as Google Analytics 4 and AppsFlyer
• Develop and manage targeting campaigns to re-engage users
• Collaborate closely with Product and Compliance teams to ensure campaign alignment with regulatory requirements
• Ensure marketing communications maintain clear, transparent, and compliant financial messaging

CRM & Lifecycle Marketing Manager

Performance Marketing Manager