Cadence Design Systems

Senior Business Development Manager – China Region, IP: DSP, CPU

Cadence Design Systems

full-time

Posted on:

Location Type: Office

Location: Shanghai • China

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Job Level

Senior

Tech Stack

IoT

About the role

  • Drive IP licensing growth in China, with a strong focus on Tensilica DSP and CPU technologies.
  • Engage with SoC teams in automotive, AR/VR, mobile, smart speakers, TWS, and broader consumer markets.
  • Identify and qualify new business opportunities, expand existing accounts, and manage the full sales cycle.
  • Understand customer architecture requirements, future roadmaps, and competitive offerings to position Tensilica IP effectively.
  • Work closely with China sales teams to develop and execute regional account strategies.
  • Build, develop, and nurture relationships with key software vendors.
  • Advocate Tensilica DSPs by driving partner onboarding, technical enablement, performance optimization, and joint solution development.
  • Develop China-specific go-to-market strategies for automotive and consumer segments.
  • Monitor industry trends, emerging workloads, regulatory standards, and local ecosystem shifts.
  • Represent the company at China industry conferences, partner workshops, customer summits, and semiconductor forums.

Requirements

  • Bachelor’s or Master’s in Electrical Engineering, Computer Engineering, or related discipline.
  • 10+ years of experience in semiconductor IP, DSP/CPU/NPU technologies, SoC design, embedded software, or related business development roles.
  • Strong technical understanding of DSP architectures, signal processing, embedded systems, and AI workloads.
  • Proven success selling semiconductor IP or building technical business engagements in China.
  • Familiarity with software ecosystems in audio, voice, AI/ML, AR/VR, and automotive domains.
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to travel within China and internationally.
  • Direct experience with Tensilica DSPs or similar configurable DSP architectures (preferred).
  • Existing relationships with China automotive SoC vendors, Smartphone/IoT/CE chipmakers, AR/VR and edge-AI solution developers, and leading software algorithm partners (preferred).
Benefits
  • Equal Employment Opportunity Policy
  • Accessibility accommodations
  • Privacy Policy
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
DSP technologiesCPU technologiesNPU technologiesSoC designembedded softwaresignal processingembedded systemsAI workloadsTensilica DSPstechnical business engagements
Soft Skills
communicationnegotiationrelationship-building
Certifications
Bachelor’s in Electrical EngineeringMaster’s in Electrical EngineeringBachelor’s in Computer EngineeringMaster’s in Computer Engineering