Influencer Marketing Analyst, Mid-level

Cadastra

Influence Analyst in a dedicated unit for a major retail account. Collaborating on social media strategies and utilizing AI for process improvement alongside a specialized team.

Posted 5/20/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Support the strategic planning of influencer marketing for the dedicated unit, ensuring alignment with the client's business objectives;
Contribute suggestions, opportunities, and improvements to brand strategies;
Use AI tools and emerging technologies to optimize curation processes, data analysis, and trend identification;
Curate and negotiate with creators, ensuring alignment with brand positioning and efficient use of investment;
Oversee the full operation of influencer marketing campaigns, from planning to delivery of results, including profile management and demand tracking;
Work closely with the squad's creative team to develop briefs, scripts, and creative concepts for creators;
Provide strategic recommendations and present/defend influencer proposals;
Monitor campaign performance and translate data into insights for continuous optimization of deliverables.

Requirements

What you’ll need

Previous experience in influencer marketing, managing campaigns, creators, and client relationships;
Knowledge of social media and influencer metrics, with analytical skills to build and interpret reports;
Familiarity or interest in AI applied to marketing, using tools that support productivity, trend research, profile curation, and insight generation;
Experience negotiating with influencers, talent agencies, and partners;
Strong communication skills and ability to participate in presentations and strategic discussions with clients and internal teams;
Familiarity with influencer management and monitoring tools such as Stilingue, Squid, Influency.me, Tagger, Airfluencers, and others;
Intermediate proficiency in Excel/Google Sheets and presentation tools such as PowerPoint and Google Slides;
Familiarity with social platforms such as Instagram, TikTok, and YouTube, and with creator and digital content trends;
Previous experience with retail accounts, high-volume campaigns, or fast-paced environments is a plus.

Benefits

Comp & perks

Meal and food allowance 🥗
Health plan 🩺
Dental plan 🦷
Flash Card 💳
Birthday day off 🎉
Extended maternity and paternity leave 🍼
Profit sharing (PPR) 💰
Life insurance 🧡
Childcare assistance 👶
Employee referral bonus 💰
Transportation allowance 🚍

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingdata analysistrend identificationcampaign managementreport buildingnegotiationprofile curationExcelGoogle Sheetspresentation skills

Soft Skills

communicationstrategic thinkingcollaborationcreativityanalytical skills